Do you want to avoid the same old marketing strategies that seem to fall flat?
Do you feel like your natural CPG brand needs to reach its full potential? If so, Social Nature will help you overcome these challenges and take your brand to the next level. Our platform caters specifically to better-for-you brands and offers marketing tools and insights that can help you drive trial, generate reviews, and launch new SKUs into existing retailers.
Below, we’ll dive into three creative ways to utilize Social Nature’s marketing power to give your brand the edge it needs to win at retail.
Driving trial can be one of the biggest challenges facing CPG brands.
You want to get your products into the hands of consumers, but how do you do that in a cost-effective and scalable way? Social Nature can help you overcome this challenge by driving trial at key retail accounts.
Social Nature’s all-in-one marketing solution allows you to target consumers most likely to be interested in your products based on their demographics, interests, and past purchase behavior. By offering these consumers a free sample or other incentives to try your product, you can increase their chances of purchasing it.
However, driving trial is just the beginning. Social Nature’s platform also allows you to collect feedback from consumers who have tried your product, giving you tangible insights to help you improve your marketing and product development strategies over time.
With Social Nature’s help, you can quickly and easily test new products and promotions without the risk of wasting resources on ineffective campaigns — all while driving successful trial at key retail accounts.
Product reviews offer two essential perks for CPG brands: generate product buzz and provide insight into the likes and dislikes of consumers.
From increased sales to valuable feedback to improve products, honest consumer reviews should be at the top of your list when unlocking your CPG brand’s potential. Social Nature can help you generate these reviews by offering incentives to consumers who try your product and leave a review on the platform or social media.
Additionally, Social Nature allows you to analyze those reviews and identify key themes and insights that can help you improve your product development and marketing strategies. By using Social Nature to generate and research reviews, you can ensure your new product succeeds and your marketing strategies continuously improve.
Launching a new SKU can be daunting, especially if you’re trying to get it into existing retailers.
Social Nature can help by leveraging its network of consumers to help you get your new product in front of the right people. By targeting consumers most likely interested in your new product, Social Nature can help you generate buzz and drive sales immediately.
By using Social Nature’s platform to launch new SKUs, you can ensure that your products consistently meet the needs of your target audience and retailers and that you are always one step ahead of the competition.
Ultimately, Social Nature’s platform offers a range of creative ways to utilize marketing power for CPG brands.
With Social Nature’s help, you can drive trial, generate reviews, and launch new SKUs into existing retailers, all while improving your marketing and product development strategies over time. Don’t let your brand fall behind in a highly competitive market — call Social Nature today to learn more about how we can help unlock your brand’s potential.