Team

OUR TEAM

We’re dreaming of a world where natural products are the norm, not the exception.

Our Story

Annalea Krebs is the founder of Social Nature. With almost a decade of digital marketing experience, Annalea is both an innovator and thought leader in next generation marketing. Annalea believes in promoting good stuff not junk, that people trust friends not ads, and that everyday consumers have influence.

Annalea has been featured in publications such as Adweek, Media Post, TechCrunch and Food Navigator. She was also selected by Entrepreneur Magazine as one of the top ‘25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing’, as well as by Conscious Company Magazine as one of ‘19 Social Entrepreneurs to Watch.’ Annalea has previously spoken at NatchCom, Natural Products Expo West, CHFA and NBJ Summit.

Our Values

We’re committed to promoting only the good stuff not junk! We look to work with better-for-you brands that care for you and our planet.

Our Awesome Team

Annalea Krebs

Founder and CEO

When I’m not leading the team at Social Nature, you can find me doing flow yoga, experimenting with guilt-free baking (quinoa, chia, blueberry, coconut muffins anyone?), or planning my next travel adventure.

Rei Colina

VP of Engineering

When I’m not scaling Social Nature through technology, you can find me running, hiking, skiing, playing baseball, traveling the world, and creating long-lasting memories with my family.

Marco Ciffo

Director of Product Management

When I’m not discovering and delivering new platform features at Social Nature, you can find me shredding the slopes on the mountain, breaking a sweat at the gym or planning my next trip around the world.

Reem Ayyash

VP Client Success & Operations

When I’m not strategizing Social Nature campaigns, you can find me strutting the aisles of Whole Foods, dreaming of my next travel destination, or playing with Maggie #mydogisthecutest.

Jessica Malach

VP Marketing & Insights

When I’m not growing Social Nature, you can find me performing at local dance events, practicing yoga and qi gong, or exploring ways to increase social connectedness in the world ~ one smile and conversation at a time.

Naomi Manesh

Chief of Staff

When I’m not operationalizing the people and business strategy at Social Nature, you can find me outside with my family, exploring natural food and wine, or travelling the world in search of sunshine.

Pauline Stock

Director of Finance

When I’m not building financial reports at Social Nature, you can find me exploring local farmers’ markets, tending to my garden, or volunteering in my community.

Rumeet Sodhi

Product Manager

When I’m not optimizing user engagement and retention for Social Nature platform, you can find me exploring the beautiful parks in Vancouver, cooking new recipes in my kitchen, watching Netflix or planning my next family travel adventure!

Renan Prado

Product Designer

When I’m not designing frictionless user interfaces at Social Nature, you will find me taking landscape pictures, creating content for my blog, or watching some sort of reality show on TV.

Ramon Gonzalez

Software Engineer

When I’m not coding new features at Social Nature, you can find me on the road exploring the nearby towns and nature with my family.

Sergio Agudelo

Front-End Software Engineer

When I’m not coding or building Social Nature apps, you can find me hiking, doing exercise, playing video games or watching anime.

Carlos Estevez

Software Engineer

When I’m not coding amazing features at Social Nature, you can find me exploring new places around the city, planning my next trip adventure or having fun with my family.

Gabriel Paixão

Full Stack Software Engineer

When I’m not developing new features at Social Nature, you can find me training in a nearby swimming pool, walking with my dog Meg, or cooking new recipes with my wife.

Chaitanya Pasnoor

Software Engineer

When I’m not coding new features at Social Nature, you can find me on the road exploring Vancouver, hanging out with my friends or watching Netflix

Selena Chua

Growth Marketing Specialist

When I’m not running campaigns at Social Nature, you can find me working out, watching Netflix, or checking out cool new restaurants!

Sophie Hewson

Demand Generation Manager

When I’m not generating marketing leads for the sales team at Social Nature, you can find me on a quest to find the perfect taco, hiking hidden trails, or exploring lakes and coves on my paddleboard.

Ashlie Winson-Jones

Partnerships Director & Founding Member

When I’m not chit chatting with brands, you can find me solving the world’s problems over a glass of wine, hiking the North Shore mountains, or spending time with family.

Chris Robb

Business Development Consultant

When i’m not connecting with amazing entrepreneurs at Social Nature, you can find me reading books with my kids, adventuring throughout the Great Lakes, and cooking something new in my kitchen.

Brenda Vermeeren

Senior Business Development Specialist

When I’m not connecting brands and building relationships at Social Nature, you can find me exploring walking trails with my dog or searching for the ideal vintage piece with my kids.

Leslie Ledford

Partnerships Director

When I’m not helping better for you brands win at retail at Social Nature, you can find me cooking up a new recipe, training for my next half marathon or spending time with family.

Yangchen Lachungpa

Partnerships Director

When I am not building solid client partnerships at SN, you can find me hosting friends, hiking with my family, or just obsessing over my puppy, Papito!

Amal Abukar

Sales Associate

When I’m not building relationships at Social Nature, you can find me trying out new eats in the city, visiting local art shows and laughing with my family and friends!

Sarah Hurley

Senior Manager, Insights & Client Success

When I’m not discovering actionable insights for clients, you can find me exploring Vancouver’s parks and mountains, trying out a new brewery or eating tacos.

Rachel Nield

Client Success Manager

When I’m not developing campaigns and cultivating relationships at Social Nature, you can find me cycling the Vancouver seawall, discovering new coffee shops, or exploring beautiful British Columbia!

Rushad Mistry

Client Success Manager

When I’m not fostering relationships and providing actionable insights at Social Nature, you can find me hitting running forehand winners at the Kits beach tennis courts, or making my way to a lake with some friends for a day in the water!

Lauren Chan

Client Success Specialist

When I’m not strengthening relationships with brands and supporting their growth through Launchpad and campaigns, you can find me searching for the best cinnamon buns, doing Pilates, or escaping the Vancouver rain by travelling to a hot destination.

Jason Wong

Campaign Operations Supervisor

When I’m not helping to strengthen relationships at Social Nature, you can find me experimenting in the kitchen, or reading up on all things personal and corporate finance.

Zoë Goode

Community Marketing Strategist

When I’m not supporting and connecting with the Social Nature community, you can find me hiking alongside my Mini-Aussie, practicing my mediocre photography skills or whipping up a new healthy treat.

Tiffany Rennick

Marketing Campaign Manager

When I’m not engaging with the Social Nature community, you can find me running/walking on the Vancouver seawall, playing Dungeons & Dragons, or enjoying food with friends.

Emily Pegg

Community Operations Specialist

When I’m not engaging with our community members at Social Nature, you can find me reading, diy-ing up a storm, or riding my bike in the rain.

This Could be You!

We’re Hiring

We’re on a mission to inspire people to #trynatural, join us!  View career opportunities.