Consumer Insights


Test your products with retail shoppers

What do Whole Foods shoppers think about your product compared to Walmart shoppers? Now you’ll know through Social Nature Insights™.

Get real-time shopper insights at the retail level.

Retail and competitive insights all in one place

Uncover insights to win at retail 

Most retail data CPG brands have access to gives you insights on category or sales trends. But they don’t tell you the why behind people’s buying decisions.

With Social Nature Insights, you’ll get to acquire new shoppers and collect valuable insights across the path to purchase to boost performance.

  • Understand the consumer
  • Validate product positioning
  • Adjust messaging across audiences
  • Compare against the competition
  • Get data for retailer conversations
  • Spot and address risks with the retail shopping experience
  • Improve or reformulate existing products
  • Inform innovation strategy
  • Flag potential customer inquiries
Actionable insights for busy CPG professionals

One powerful dashboard for growing your brand

Social Nature Insights™ puts consumer data into your hands to help you solve problems across your CPG business.


Understand your customer segments and inform new innovations

  • Surface any retailer, regional, and competitive differences.
  • Identify top attributes driving demand and purchase intent for your products.
  • Get ideas for new products.

Strengthen your positioning through segmentation
Win at retailer conversations


Stand out with retail buyers

  • Get data to pitch new buyers and succeed in category reviews.
  • Easily export graphs for your presentations.
  • Add reviews and ratings to your retail pitch decks.


Know what’s happening at the store level

  • Understand the shopper experience.
  • Identify merchandising issues and if products were difficult to find.
  • Identify gaps in the market.

Know what’s happening at the store level
Get product ratings and reviews for your retailers


Get verified product ratings and reviews

  • Filter reviews by region, rating, or product variety to surface retail-specific insights.
  • Understand purchase intent and how you compare to your category.
  • Syndicate your reviews to your own and retailers’ websites

Expand your brand community


Expand your brand community

  • Build direct relationships and advocacy with consumers who have tried and love your products through email opt-ins.
  • Know the retailer they redeemed your product for retargeting.
  • Easily export and keep track of new and existing consumers.

Consumer Insights

Ready to tap into the minds of retail shoppers?

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.


Community members


Product reviews


Influenced to try natural


Products Sampled