The Largest Community of Natural Shoppers in North America

Our Community

Meet the Social Nature community

The Social Nature community is made of 1 million people who use the platform to discover, try, and buy better-for-you products at their favorite retail stores.

They are changemakers who want to support mission driven brands that share their values of health, sustainability and making the world a better place.

A snapshot of the Social Nature community

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Mostly Women

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North American

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40% Millennials

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42% are moms

🐶 36% owns dogs
🐱37% owns cats

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Most shop for partners and families

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Has some college education

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63% of their basket is natural/organic products

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73% regularly shop for plant-based alternatives

The community gets bigger every day

1,000,000

Community members

1,778,681

Product reviews

13,610,757

Influenced to try natural

Want to experience Social Nature as a member?

GO TO SOCIALNATURE.COM

How our community thinks and behaves

They shop cross-channel at natural and conventional retailers

90% bought a new product in the last month.
They shop across 3.5 channels on average.
54% regularly look for brands they’ve seen or tried on Social Nature.

They care about their health and the health of the planet

29% said brand mission and sustainability is a key driver of their brand loyalty.

They buy products that help them towards their health goals

Their top 5 goals are to eat healthier, increase energy, be happier, get better sleep, and lose weight.

They advocate for brands they believe in

80% would join a brand ambassador program.
75% recommend products and offers to their friends and family.
91% will provide early product testing feedback. Involve them in your next innovation!

TESTIMONIALS

Make the Social Nature community, your community

When you sample your products with the Social Nature community, you’re putting your products into the hands of a qualified consumer.

Not only were we able to find and target our ideal consumers, but we were also able to glean some incredible insights into their shopping behaviour and how Viveau fit into their shopping basket.

Taylor Stokal

Senior Manager, Digital and Growth Marketing, Viveau

Social Nature’s community aligns so well with our target audience allowing us to provide brand education and trial which are critical to illustrating our products’ unique differentiators in the vitamin space.