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Our Community

Our Community

Meet the Social Nature community

The Social Nature community is made of 1 million people who use the platform to discover, try, and buy better-for-you products at their favorite retail stores.

They are everyday influencers who want to support mission driven brands that share their values of health, sustainability and making the world a better place.

A snapshot of the Social Nature community

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Mostly Women

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North American

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60% age 18-44

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43% shop for kids

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58% shop for pets

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Most shop for partners and families

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Has some college education

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42% of basket is natural/organic

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41% buy plant-based substitutes

The community gets bigger every day

1,106,260+

Community members

2,764,951

Product reviews

16,148,946

Influenced to try natural

Want to experience Social Nature as a member?

GO TO SOCIALNATURE.COM

How our community thinks and behaves

They shop cross-channel at natural and conventional retailers

  • 90% bought a new product in the last month.
  • They shop across 3.5 channels on average.
  • 54% regularly look for brands they’ve seen or tried on Social Nature.

They care about their health and the health of the planet

  • 29% said brand mission and sustainability is a key driver of their brand loyalty.

They buy products that help them towards their health goals

  • Their top 5 goals are to eat healthier, increase energy, be happier, get better sleep, and lose weight.

They advocate for brands they believe in

  • 80% would join a brand ambassador program.
  • 75% recommend products and offers to their friends and family.
  • 91% will provide early product testing feedback. Involve them in your next innovation!

TESTIMONIALS

Make the Social Nature community, your community

When you sample your products with the Social Nature community, you’re putting your products into the hands of a qualified consumer.

Not only were we able to find and target our ideal consumers, but we were also able to glean some incredible insights into their shopping behaviour and how Viveau fit into their shopping basket.
Taylor Stokal

Taylor Stokal

Senior Manager, Digital and Growth Marketing, Viveau
Social Nature’s community aligns so well with our target audience allowing us to provide brand education and trial which are critical to illustrating our products’ unique differentiators in the vitamin space.

Tonya Skurzynski

Chief Revenue Officer, Frunutta

Trusted by 500+ better-for-you CPG brands

OUR COMMUNITY

Ready to put your products into the hands of your target audience?

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.