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Acquire new shoppers at retail

Social Nature is a product launch platform designed to help better-for-you brands win at retail.

With a community of 1M, we match your brand with qualified shoppers to drive trial and sales right where your products are sold. 

Gain retailer-specific insights to optimize product performance and convert new shoppers.

Grow your CPG brand, one product launch at a time.

The shopper marketing solution for high growth and emerging brands. 

Derisk product launches

Generate qualified demand and predictable in-store discovery to make sure your products get noticed and moved off the shelf.

Save time and energy

Shopper marketing is hard work. Let our online-to-offline marketing platform do the work for you. You choose your audience, retailer stores to support, volume of units you want moved off the shelf, and we’ll take care of the rest. 

Get insights to win at retail

Empower your sales, marketing and innovation teams with the right data to win at buyer meetings and build products that people want to buy through always-on consumer insights.

Grow your CPG brand, one sample at a time

Always-on new customer acquisition

Send thousands of consumers through your retailers’ doors every month to try and buy your products.

Expand in key regions

Geo-target consumers that live within 6-miles of your retailers to support new or lower-performing regions. Or, build demand in regional markets pre-launch!

Support new retail listings

Digital sampling supports shopper marketing plans so your new listings become shelf mainstays.


Book a call with a CPG growth strategist

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.

Frequently asked questions

What retailers does Social Nature work with?

In the US, we have strong retail shopping communities around Whole Foods Markets key regions, Sprouts, Kroger, Publix, Walmart, Target, and also service regional chains like HEB, Wegmans, Natural Grocers & Central Market.

In Canada, the key accounts we work with include Loblaws, Shoppers Drug Mart, London Drugs, Save-On Foods, Whole Foods, Walmart and Metro.

We can work with some smaller independents if they can accept manufacturers coupons.

What can I expect in my first call with a CPG Growth Strategist?

We’ll consult on your goals. Social Nature has shopper marketing & insights solutions for a) Early stage companies looking to win in natural channels b) High growth brands scaling into conventional and c) National brands looking to win market share. We customize plans based on your growth stage. 

Who is the Social Nature community?

The Social Nature community is made of 1,000,000+ shoppers across the US and Canada. They are better-for-you enthusiasts who are looking to make the switch to products that are better for themselves, their family, and the planet. We have different segments of shoppers from moms, to young couples, and more. Social Nature community members are not bargain or discount shoppers, but people who are commited to buying products that align with their health and sustainability habits.

What is a digital demo?


Community members


Product reviews


Influenced to try natural


CPG brands served