Better-for-you product discovery platform powered by 1 million shoppers

Use Social Nature to drive predictable in-store discovery and trial, generate real-time consumer insights, and ongoing product ratings and reviews.

One shopper marketing solution. 3 benefits.

Product Sampling

Drive predictable in-store discovery and trial

Engage Social Nature’s community of 1,000,000 health and wellness consumers with product samples and drive trial and new consumer acquisition at retail.

Consumer Insights

Real-time consumer insights

Capture valuable product and retailer-specific insights across their shopping journey from discovery to purchase, trial, review, and email opt-ins.

Ratings & Reviews

Product ratings & Reviews

Generate real-time product ratings and reviews for your products.You’ll receive a steady stream of fresh authentic reviews to continue building trust and sales across your business.

How it works

Share your brand mission and story with 1 million natural-product shoppers

Drive targeted trial at natural and conventional retailers

Collect valuable shopper insights at the retail level

Grow your CPG brand with one shopper marketing solution

Achieve multiple business objectives without all the cross-functional coordination. We’re like an extension of your team and can help you with one or multiple goals.

Support new retail listings

Derisk new product launches

Always-on new customer acquisition

Grow in key regions

Increase velocity at key retailers

Capture real-time consumer feedback

Video Testimonials

Ready to drive in-store foot traffic and trial?

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.

Frequently asked questions

What is a digital sampling?

Digital sampling is an alternative to in-store demos with better targeting and feedback collection. Social Nature matches your product and audience targeting with shoppers on our platform. Members who are interested in your product will apply to try it. If a member qualifies, they receive a free product voucher to redeem in-store. In exchange, they provide you with their feedback, product rating and review, and email opt-in so you can retarget them on your own channels.

Products redeemed are rung through store registers and may qualify as a velocity turn.

Who is digital sampling for?

Digital sampling can be used by all CPG brands! There are different use cases depending on whether you’re at the Early Stage, High Growth, or Established Brand stage.

Do I need to be in a certain amount of stores for digital sampling to work?

Social Nature’s digital sampling is available for brands with distribution in brick-and-mortar accounts that accept manufacturer’s coupons. We map your distribution to our community of shoppers around your key accounts to determine the volume of sampling available. We typically look for brands with 300+ stores and up and can support key regions of Whole Foods Markets as well.

What is a digital demo?


Community members


Product reviews


Influenced to try natural


Products sampled