Understanding consumer behavior is paramount in the natural consumer packaged goods (CPG) industry.
Brands are continuously seeking insights into their consumers’ needs, preferences, and buying habits. One powerful tool that aids in this pursuit is digital product sampling.
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Digital product sampling is more than simply giving out products. It’s about driving targeted trials, capturing data, and ultimately, understanding the consumers most likely to engage with your brand and purchase your products.
Let’s delve into the three main types of digital product sampling strategies:
Drive Trial In-Store with Free Product Coupons
This strategy involves driving in-store discovery with qualified consumers.
Offering free product coupons ensures your products get noticed and moved off the shelf. This method encourages trial of your products and familiarizes consumers with their in-store location, priming them for future purchases.
Drive Trial at Home with Sample Size Products
This approach involves sending samples of your products directly to the homes of qualified shoppers.
After trying your products, consumers are incentivized to purchase with post-trial coupons for online or in-store redemption. For instance, Ancient Nutrition achieved 33% repeat sales after mailing packets of their collagen to 7,000 high-value consumers.
Drive Trial Online (D2C) with Free Promo Codes
This strategy involves driving trial with free promo codes and converting the better-for-you community into your customers.
Consumers are immersed in your brand as they navigate from your product page to online checkout to unboxing. This approach encourages trial and fosters a deeper engagement with your brand, as consumers experience the entire journey, from discovery to purchase and use, within the online ecosystem.
Data-driven insights play a crucial role in shaping effective digital product sampling campaigns.
By tracking and analyzing consumer behavior and trends, brands can understand what drives consumers’ decisions and how to meet their needs more effectively. This wealth of data can help tailor digital product sampling strategies to resonate better with the target audience, leading to higher engagement and conversion rates.
Ratings and reviews serve as a direct feedback loop, informing brands about what consumers like and want in a product. This understanding helps brands improve their offerings and refine their digital product sampling campaigns to meet consumer expectations better.
A sense of community can significantly enhance the success of a digital product sampling campaign.
A community fosters engagement and helps brands understand their consumers’ values and preferences on a deeper level. This understanding is key to creating products and sampling campaigns that resonate with consumers and drive sales.
When all these elements come together, natural CPG brands have a powerful toolkit to understand consumer behavior and drive sales. Digital product sampling, coupled with data-driven insights, ratings and reviews, and a targeted community, enable brands to craft the perfect campaigns that resonate with their consumers, ultimately leading to better sales.
And while all these might seem overwhelming, remember that a partner like Social Nature is there to provide all these and more. From digital product sampling to data-driven insights, ratings and reviews, and a thriving community of better-for-you consumers, Social Nature offers the tools and platform to help natural CPG brands understand consumer behavior and drive sales.
So, if you’re ready to unlock the power of understanding consumer behavior through digital product sampling, don’t hesitate. Book a call with Social Nature today, and let us guide your natural CPG brand to new heights of success.