Launching a new product is always exciting, but it can also be daunting, especially for natural CPG brands.

With so many new products hitting the market daily, it can be challenging to stand out and make an impact. That’s where a pre-launch campaign comes in.

A pre-launch campaign is a crucial step that can make or break the success of your product launch. This guide will show you how to effectively kick off a pre-launch campaign and make the most of it for your natural CPG brand.

Identify Your Target Audience

Before you start your pre-launch campaign, you need to know who your target audience is.

Who are you trying to reach with your product? What are their needs, wants, and pain points? By identifying your target audience, you can tailor your messaging and marketing efforts to resonate with them.

Instead of going alone, you can use Social Nature’s consumer-data insights to understand your target audience better. With over one million consumers on its platform, Social Nature can help you identify trends, preferences, and insights that can inform your pre-launch campaign strategy.

Create Buzz and Excitement

A pre-launch campaign creates buzz and excitement for your product before it hits the market.

There are many ways to generate buzz, including social media, email marketing, influencer partnerships, and more. But one effective strategy is to offer a product trial or free sample.

By offering a free trial or sample of your product, you can get people excited and generate interest and demand before it hits the shelves. Your natural CPG brand can use Social Nature’s platform to offer digital product sampling to its community of natural product enthusiasts.

Overall, utilizing Social Nature’s digital product sampling campaign is an excellent method to drum up excitement among better-for-you consumers.

Get User Feedback

One of the most significant advantages of a pre-launch campaign is getting user feedback before your product hits the market.

User feedback can be incredibly valuable in helping you refine and improve your product. Your natural CPG brand can leverage Social Nature’s platform to get user feedback from its community of natural product enthusiasts. Social Nature’s community comprises passionate consumers eager to try and provide feedback on new natural products that have yet to hit the mainstream.

From honest reviews to added exposure, your CPG brand’s pre-launch campaign is incomplete without the help of consumer reviews.

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Build Relationships with Influencers

Influencers can be a powerful marketing tool for your pre-launch campaign.

By partnering with influencers in your industry, you can reach a wider audience and build credibility and trust for your product. Social Nature’s platform includes a network of natural product influencers eager to discover and share new products with their followers.

By partnering with Social Nature and its embedded influencers, you can get your product in front of a highly engaged and passionate audience.

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Measure Your Success

Measuring the success of your pre-launch campaign is crucial in determining its impact on your product launch.

You can use Social Nature’s analytics tools to track the performance of your pre-launch campaign. Social Nature’s analytics can help you track key metrics such as engagement, reach, and conversion rates. By analyzing these metrics, you can determine what worked and what didn’t and adjust your pre and post-launch strategy accordingly.

Connect With Social Nature to Make the Most of Your Pre-Launch Campaign

Launching a new product is challenging, but with a pre-launch campaign, you can set your natural CPG brand up for success.

By identifying your target audience, creating buzz and excitement, getting user feedback, building relationships with influencers, and measuring your success, you can make the most of your pre-launch campaign for your natural CPG brand.

Social Nature’s platform can help you every step of the way by providing valuable consumer-data insights, a highly engaged community of natural product enthusiasts, and analytics tools to measure your success. If you’re ready to hit the shelves running — book a call with Social Nature today!

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