The success of your natural CPG brand relies entirely on customer satisfaction. Without their approval, sales may grind to a halt, negatively impacting your natural CPG brand.
If you want to maintain or, better yet, boost customer satisfaction, continue reading this guide on how often your natural CPG brand should be reviewing customer satisfaction.
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Today’s natural shoppers are inundated with product options.
What used to be niche is now found at large-scale conventional retailers. Therefore, your natural CPG brand needs to focus on staying in the mind’s eye of the consumer. From better-for-you lotions to organic and fair-trade chocolate, your CPG brand must stand out as the first choice regarding decision time.
However, staying in the mind’s eye is easier said than done. According to a Nielsen statistic, roughly 85% of emerging CPG products fail. As you can see, winning shoppers’ attention is an art that must be mastered to ensure a successful product launch and business model.
Although you’re led to believe that your natural CPG brand should be reviewing customer satisfaction every six months — it’s more nuanced than that.
Primarily, shoppers are constantly faced with new products that may put their natural items in the backseat. Therefore, your natural CPG brand must rely on a more active approach when reviewing customer satisfaction.
Reviewing Customer Satisfaction With Consumer Insights and Email Retargeting
Consumer insight is the key to success in reviewing customer satisfaction.
The best way to review customer satisfaction via consumer insights is through real-time data. Consumer insights provide everything you need to know about each shopper. From likes to dislikes, your natural CPG brand can leverage data-driven insights to inform innovation strategies and even to create new ideas for retargeting campaigns.
For example, Social Nature provides your natural CPG brand with shopper insights and emails for retargeting sourced directly from qualified consumers who have tried your products at your key retail accounts. Instead of going it alone, teaming with Social Nature gives your entire CPG brand a platform to advertise and get your natural products into the hands of honest and valuable shoppers.
With digital sampling campaigns, your natural CPG brand will find hundreds or thousands of viable emails to maintain the attention of potential customers.
Reviewing Customer Satisfaction Via Active Feedback Programs
The easiest way to review customer satisfaction is through active feedback programs.
There’s nothing better than a shopper providing feedback on their own experience. For example, Social Nature provides digital product sampling to qualified shoppers, who then offer authentic reviews in exchange for promo codes, sample-sized products, and free product coupons for your natural items.
In other words, shoppers are motivated to provide your natural CPG brand with direct and honest feedback. In this case, your team can evaluate each review, noting the pros and cons for each product further to hone your marketing content and overall product design.
As you can see, reviewing customer satisfaction via active feedback programs provides your natural CPG brand with real-time information. With so much data at your fingertips, your CPG brand can quickly adjust marketing or R&D to meet the needs of shoppers.
Team Up With Social Nature to Make Reviewing Customer Satisfaction a Breeze
Shoppers’ attention is a hard-won battle, and victory is within your grasp once your natural CPG brand teams with Social Nature and their one million-strong community of better-for-you shoppers.
From active feedback programs to limitless data-driven insights, you’ll always know what your customers think about your natural CPG brand. If you’re ready to experience everything Social Nature offers, book a call today!
