LIVE WEBINAR

Wednesday, May 27 at 11am PT / 2pm ET

Non-UPF Verified: What It Is & Why Brands Should Care

Shoppers are paying closer attention to what’s in their food — and increasingly, how it’s made. Ultra-processed food has become a real conversation at the consumer level, and that’s starting to put pressure on brands that haven’t thought much about where they land on that spectrum. Even products that look clean on the surface can tell a different story under a Non-UPF lens.

We’re sitting down with the Non-GMO Project to talk about their new Non-UPF Verified certification — the first standardised effort to verify that a product isn’t ultra-processed. We’ll get into what the certification actually means, how brands can find out if they qualify, and what it could mean for your retail performance.

We’ll cover:

• Why processing is becoming the next big transparency issue in food
• What makes this certification the first of its kind and why that matters
• Why some “natural” products may not pass a Non-UPF standard
• How to assess whether your product qualifies
• How Social Nature can help Non-UPF certified brands win at retail

All registrants new to Social Nature will receive 500 free shopper credits ($1,000+ value!) on Social Nature’s platform, connecting your brand with 1M+ high-intent shoppers. Use this exclusive offer to:

• Drive new customer acquisition at 500+ retailers
• Collect actionable shopper insights to refine your marketing strategy
• Generate authentic product reviews for syndication to retailer websites

If you can’t make it the day of, be sure to register so you can access this recording!