LIVE WEBINAR
Thursday, Mar 26 at 11am PT / 2pm ET
From Pitch to Purchase: How Natural CPG Brands Get Discovered in Retail
Natural CPG brands are competing for limited shelf space, distracted shoppers, and increasingly data-driven retail buyers. Even strong products can struggle to get noticed if their listings lack proof, visibility, or shopper validation. And without the right support post-launch, great products can quietly disappear from shelves just as fast as they arrived.
The question many brands are asking is: How do you not only get listed — but actually get discovered, trusted, and chosen?
In our next CPG Unpacked, Beacon and Social Nature will share practical strategies to help natural CPG brands strengthen their path to retail success — from pitching buyers to converting shoppers at shelf. We’ll explore how brands can bridge the gap between buyer confidence and shopper demand, and how the right signals (especially reviews and real shopper feedback) can make all the difference at every stage of the retail journey.
What we’ll cover:
- What retailers and buyers look for when evaluating new brands and how to position your product to stand out in a crowded category
- Proven ways to support your retail listings with shopper engagement, trial, and social proof that drives velocity.
- How authentic shopper reviews influence buyer confidence, online discovery, and in-store purchase decisions, and how brands can use them more strategically.
- Tactics to strengthen your product pages, improve visibility, and build credibility across retail channels.
All attendees will receive 500 free shopper credits ($1,000+ value!) on Social Nature’s platform, connecting your brand with 1M+ high-intent shoppers. Use this exclusive offer to:
- Drive new customer acquisition at 500+ retailers
- Collect actionable shopper insights to refine your marketing strategy
- Generate authentic product reviews for syndication to retailer websites
If you can’t make it the day of, be sure to register so you can access this recording!
Meet the panelists
Kevin Liebrock
Product Director, Beacon Discovery
Kevin Liebrock is Product Director at Beacon Discovery (New Hope Network), where he develops tools that connect emerging CPG brands with the right retail buyers. With a background spanning eCommerce, digital marketing, operations, and compliance, he has helped scale natural product companies across supplements, wellness, and food. Prior to Informa, Kevin led growth and strategy initiatives including scaling Bluebird Botanicals from $1M to $26M and guiding brands through Shopify launches, regulatory compliance, and retail expansion. He’s passionate about helping mission-driven companies align strong growth with strong values.
Ashlie Winson-Jones
Head of Business Development, Social Nature
Founding member of Social Nature, the highest rated CPG marketing platform on the market at a 4.4/5 on Trust Pilot. With over 15 years of experience leveling up purpose-driven CPG and tech-enabled companies. Ashlie is a start-up maven, managing new product development, PR, shopper marketing and brand engagement strategies.