LIVE WEBINAR
Tuesday, Feb 24 at 11am PT / 2pm ET
Sip, Sample, Succeed: Turning Beverage Trials into Retail Wins
Growing a beverage brand means making big bets — on flavors, formats, and where to spend for trial — often without clear feedback on what’s actually driving repeat purchase.
Join us for our next CPG Unpacked, where Adam Brion, VP of Sales at Sanzo, will share how his team has approached trial, shopper feedback, and retail growth in a crowded beverage category. We’ll discuss what has worked for Sanzo, what they’ve adjusted along the way, and how they’ve turned real-world feedback into smarter decisions on the shelf.
What we’ll cover:
- How beverage brands are driving trial that actually leads to repeat sales
- How to use consumer feedback to refine beverage flavor and positioning
- How trial and review data can support stronger velocity and retail conversations
- Closing the feedback loop from trial to reformulation using real customer feedback
All attendees will receive 500 free shopper credits ($1,000+ value!) on Social Nature’s platform, connecting your brand with 1M+ high-intent shoppers. Use this exclusive offer to:
- Drive new customer acquisition at 500+ retailers
- Collect actionable shopper insights to refine your marketing strategy
- Generate authentic product reviews for syndication to retailer websites
If you can’t make it the day of, be sure to register so you can access this recording!
Meet the panelists
Adam Brion
VP of Sales, Sanzo Sparkling Water
Adam Brion is the VP of Sales at Sanzo Sparkling Water, bringing over 15 years of specialized experience in the CPG beverage industry. Throughout his career, Adam has been instrumental in leading and scaling emerging brands like Monster, Zevia, Gorgie and Sanzo. He specializes in growing early-stage brands through smart retail distribution across the right channels and building strategic route-to-market partnerships and internal teams to support the market.
Ashlie Winson-Jones
Head of Business Development, Social Nature
Founding member of Social Nature, the highest rated CPG marketing platform on the market at a 4.4/5 on Trust Pilot. With over 15 years of experience leveling up purpose-driven CPG and tech-enabled companies. Ashlie is a start-up maven, managing new product development, PR, shopper marketing and brand engagement strategies.