LIVE WEBINAR
Wednesday, June 25 at 11am PT / 2pm ET
CPG Unpacked: Scaling Smart from Natural to Conventional Shelves
Tune in for a convo with consultant, Sabrina Kautz, and Lauren Larsen, Global Marketing Director of Good Good, on strategies to expand into conventional retail.
Breaking into conventional retail is a major milestone, but it often comes with pressure to deliver results fast. Natural CPG brands face a tough balancing act: standing out to a broader shopper base, keeping shelf velocity strong, and meeting buyer expectations across multiple doors…all while often managing limited internal resources.
In this CPG Unpacked, we’ll unpack what it really takes to scale smart in conventional retail. Hear from Sabrina Kautz, a seasoned CPG consultant and Fractional CMO, and Lauren Larsen, Director of Marketing at Good Good, as they share firsthand experience on how to prepare your brand (and your team) for expansion, avoid common missteps, and support sustained growth at retail.
No matter where you are on the path to conventional retail, you’ll walk away with practical insights to support your next stage of growth.
You’ll walk away with insights on:
- What buyers want to see and how to shape your pitch to match
- Marketing tactics that support sell-through against an often spotty distribution list
- Using targeted trial to support awareness and repeat purchase at scale
All attendees will receive 500 free shopper activations ($1,000+ value!) on Social Nature’s platform, connecting your brand with 1M+ high-intent shoppers. Use this exclusive offer to:
- Drive new customer acquisition at 500+ retailers
- Collect actionable shopper insights to refine your marketing strategy
- Generate authentic product reviews for syndication to retailer websites
If you can’t make it the day-of, be sure to register so you can access this recording!
Meet the panelists
Sabrina Kautz
Fractional CMO, SKK Consulting
Sabrina Kautz is a brand marketer with over 15 years of CPG experience across brands spanning from pre- launch to $B brands. She has managed omni channel businesses across multiple categories such as Sabra, Tropicana, Jimmybar, Diana’s Bananas, and Feel Good Foods.
Lauren Larsen
Director of Marketing, Good Good
Lauren is the Director of Marketing at GOOD GOOD, where she leads brand strategy, retail marketing, and digital initiatives. With deep experience at companies like Sun Bum and The Clorox Company, she brings a well-rounded view of what it takes to grow natural brands into household names. Lauren has a knack for translating data into stories that resonate with both shoppers and buyers, and knows firsthand what it takes to drive velocity and build sustainable growth in retail.
Ashlie Winson-Jones
Head of Business Development, Social Nature
Ashlie is a founding member of Social Nature, the leading go-to-market platform for better-for-you brands in North America. She is a top-performing sales and marketing executive with over 10 years of experience leveling up purpose-driven, tech-enabled companies.