LIVE WEBINAR
Wednesday, April 30 at 10am PT / 1pm ET
CPG Unpacked: What Plant-Based Shoppers Want and How to Deliver
A conversation with the Plant Based Foods Association and PKN on what’s changing with today’s plant-based and flexitarian shopper and how brands can adapt.
Shoppers are still buying plant-based, but they’re more selective than ever. If you want to stand out on shelf and in cart, you need to understand what’s motivating them – and how to move them from discovery to repeat purchase.
Join Social Nature, the Plant Based Foods Association (PBFA), and PKN to explore today’s plant-based and flexitarian shoppers: what drives their choices, where they’re shopping, and how brands can meet them where they are.
Key discussion points:
- What shoppers are looking for in plant-based and better-for-you products today, with insights from PFBA’s Consumer Journey Study
- How PFBA helps brands grow through certification, advocacy, and education
- Why trial and reviews are a cornerstone in helping drive retail momentum
- A firsthand look at how PKN put these insights into action
All attendees will receive 500 free activations ($1,000 value!) on Social Nature’s platform, connecting your brand with 1M+ high-intent shoppers. Use this exclusive offer to:
- Drive new customer acquisition at 500+ retailers
- Collect actionable shopper insights to refine your marketing strategy
- Generate authentic product reviews for syndication on retailer websites
Webinar Format:
This 45-minute virtual session will feature 30-35 minutes of discussion, followed by a 10-15 minute live Q&A. Be sure to include your questions when you sign up!
If you can’t make it the day-of, be sure to register so you can access this recording!
Meet the panelists
Laura Shenkar
Founder & CEO, PKN
Laura is a seasoned CPG entrepreneur and the CEO and founder of Lifestock, a company that produces PKN, the most indulgent, nutritious, and eco-friendly plant-based milk on the market today. With over 25 years of experience in launching and growing companies, implementing disruptive business strategies, and assembling high-performance senior leadership teams, Laura is passionate about creating products that improve the health and well-being of consumers and the planet.
Maddie Segal
Director of Membership, Plant Based Foods Association
Maddie Segal is the Director of Membership at the Plant Based Foods Association (PBFA), where she leads the organization’s membership strategy and engagement efforts. Maddie works closely with brands in the plant-based foods industry, offering guidance on business operations, market strategies, and navigating industry challenges. Personally, she is deeply committed to public education, sustainability, and animal welfare. An alumna of North Carolina State University, Maddie lives in Raleigh, North Carolina, with her spouse and two young children.
Ashlie Winson-Jones
Head of Business Development, Social Nature
Ashlie is a founding member of Social Nature, the leading go-to-market platform for better-for-you brands in North America. She is a top-performing sales and marketing executive with over 10 years of experience leveling up purpose-driven, tech-enabled companies.