How to Get Discovered by Buyers

Beacon Discovery

LIVE WEBINAR

Wednesday, Oct 1 at 11am PT / 2pm ET

CPG Unpacked: How to Get Discovered by Buyers

A conversation with Beacon on what it takes to win with buyers.

Every brand knows the challenge: buyers have limited space, high expectations, and a flood of pitches coming their way. How do you make sure your product gets noticed – and more importantly, proves it deserves that spot?

Beacon’s Kevin Liebrock is joining us to share what buyers really look for, what builds their confidence, and how brands can keep momentum once they’re in stores.

We’ll dig into how consumer validation opens doors, the data that matters most to buyers, and practical ways to keep products moving after that first order.

What we’ll cover:

  • How buyers evaluate new products
  • Why reviews matter (and how to use them)
  • Ways to repurpose consumer feedback across channels like your site, SEO, and retailer portals
  • Strategies to keep products moving after launch
  • The insights and data points buyers pay the most attention to

All attendees will receive 500 free shopper activations ($1,000+ value!) on Social Nature’s platform, connecting your brand with 1M+ high-intent shoppers. Use this exclusive offer to:

  • Drive new customer acquisition at 500+ retailers
  • Collect actionable shopper insights to refine your marketing strategy
  • Generate authentic product reviews for syndication to retailer websites

If you can’t make it the day-of, be sure to register so you can access this recording!

Meet the panelists

Kevin Liebrock

Kevin Liebrock

Product Director at Beacon Discovery

Kevin Liebrock is Product Director at Beacon Discovery (New Hope Network), where he develops tools that connect emerging CPG brands with the right retail buyers. With a background spanning eCommerce, digital marketing, operations, and compliance, he has helped scale natural product companies across supplements, wellness, and food. Prior to Informa, Kevin led growth and strategy initiatives including scaling Bluebird Botanicals from $1M to $26M and guiding brands through Shopify launches, regulatory compliance, and retail expansion. He’s passionate about helping mission-driven companies align strong growth with strong values.

Ashlie Winson-Jones

Head of Business Development, Social Nature

Founding member of Social Nature, the highest rated cpg marketing platform on the market at a 4.4/5 on Trust Pilot. With over 15 years of experience leveling up purpose-driven CPG and tech-enabled companies. Ashlie is a start-up maven, managing new product development, PR, shopper marketing and brand engagement strategies.

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