LIVE WEBINAR
Wednesday, Nov 5 at 11am PT / 2pm ET
CPG Unpacked: Trade Management vs Death by a Thousand Cuts
A conversation with Promomash on building retail success without bleeding cash.
Trade spend can make or break a growing CPG brand. Many emerging brands chase big retail logos, push for wider distribution, and celebrate increased ACV only to find themselves losing margin, burning cash, and struggling to keep up with the costs that come with growth. The truth is, in this retracted market, it’s probably best to defend your position on shelf and seek incremental wins here versus taking a big swing and a miss on chasing a big big retailer.
In this CPG Unpacked, Yuval Selik, Founder & CEO of Promomash, will join us to share how brands can take control of trade spend, manage promotions more effectively, and scale without sacrificing margins.
We’ll discuss practical ways to approach trade management with a profit-first mindset.
What we’ll cover:
- How to scale smart by focusing on profitability, not just top-line growth
- How to balance ACV and velocity so you’re not chasing the wrong retail wins
- Focused investment for better ROI for “home court advantage” rather than spending nationally
- Knowing what to outsource and when to get economies of scale in trade management
- Simple ways to track your success metrics and show retail buyers you’ve got it handled
All attendees will receive 500 free shopper credits ($1,000+ value!) on Social Nature’s platform, connecting your brand with 1M+ high-intent shoppers. Use this exclusive offer to:
- Drive new customer acquisition at 500+ retailers
- Collect actionable shopper insights to refine your marketing strategy
- Generate authentic product reviews for syndication to retailer websites
If you can’t make it the day of, be sure to register so you can access this recording!
Meet the panelists
Yuval Selik
Founder & CEO of Promomash
Yuval Selik is the co-founder and CEO of Promomash, the platform helping CPG brands manage trade promotions and field execution. A former CPG founder himself, Yuval built Promomash after experiencing firsthand how disorganized trade spend and burnout can derail a business.
Today, Promomash supports over 500 brands, including Poppi, Siete, and The Honey Pot, helping them recover millions in profit.
Yuval also hosts The 7 Hats podcast, where he shares lessons to help entrepreneurs scale their businesses without losing themselves along the way.
Ashlie Winson-Jones
Head of Business Development, Social Nature
Founding member of Social Nature, the highest rated CPG marketing platform on the market at a 4.4/5 on Trust Pilot. With over 15 years of experience leveling up purpose-driven CPG and tech-enabled companies. Ashlie is a start-up maven, managing new product development, PR, shopper marketing and brand engagement strategies.