Launching a new natural product can be exciting, but it can also be nerve-wracking. You’ve put in countless hours of research, development, and testing, and now it’s time to get your product into the hands of consumers. But how can you ensure that your product launch is successful? Here are four tips to help you get started:

Trial is the shortest path to acquiring new shoppers for your new launch

One of the most effective ways to get your product into the hands of consumers is through trial. By offering a sample of your product, you give potential customers the opportunity to try it without making a commitment. This can be particularly effective for natural products, which often have unique flavors or textures that people may be hesitant to try.

Digital sampling is also a targeted way to support in-store product trial and move units off the shelf. By using targeted digital strategies, you can reach consumers who are already interested in natural products and offer them a free sample of your product. This can help to build awareness and generate interest in your new product at retail. Social Nature has a community of one million shoppers that can be matched with your new product launch to support trial & repeat sales. 

Geo-target your marketing dollars based on where your target audience lives and shops

Marketing your new product can be a challenge, especially if you’re working with a limited budget. One way to make the most of your marketing dollars is to geotarget your efforts. By focusing your marketing efforts on the areas where your target audience lives and shops, you can maximize your impact and generate more sales.

This can be a bit tricky, as you’ll need to do some research to determine where your target audience is located. However, the effort is worth it, as geo targeted marketing can help you drive in-store results and generate buzz around your new product.  Social Nature collects detailed consumer data on every person who signs up to socialnature.com and can match your distribution list with your target audience and drive trial at your designated stores!

Place QR codes on your new product packaging to build direct consumer relationships

QR codes are a powerful marketing tool that can help you connect with your customers and build loyalty. By placing a QR code on your new product packaging, you can encourage shoppers to engage with your brand in a variety of ways.

For example, you can use the QR code to capture shopper emails and product reviews. You can also share information about the different ways your product can be used, such as recipes or tips for incorporating it into a healthy lifestyle. The more ways shoppers use your product, the more likely they are to become repeat customers.

Retarget shoppers with more promotions and offers to drive loyalty and repeat purchase

Finally, it’s important to remember that launching a new product is just the beginning of your journey. To build a successful brand, you’ll need to focus on driving loyalty and repeat purchase.

One way to do this is by retargeting shoppers with more promotions and offers. By offering discounts or special deals to customers who have already purchased your product, you can encourage them to come back and try it again. This can help you build a loyal customer base and drive long-term success for your natural product.

In conclusion, launching a new natural product can be challenging, but it’s also an opportunity to connect with customers and build a successful brand. By focusing on trial, geotargeted marketing, QR codes, and retargeting, you can ensure that your new product launch is a success.

For more tips on how to launch successful products at retail, visit business.socialnature.com