Want to Win in Natural CPG? Stop Guessing. Start Sampling.

Want speed? Nothing beats free.

These campaigns move big volume, fast — averaging 4,000+ activations in about six weeks. That’s twice the velocity of discount campaigns in half the time.

Why they work: Zero cost barrier. People will try almost anything if it’s free.

When to use them:

• Launching something new and need buzz yesterday
• Jumping into a crowded category where breaking through is difficult
• Supporting a key retail launch where you need fast sell-through

How to maximize results:

• Pick hot categories (beauty, bev, personal care) — these tend to move the fastest
• Add a bounce-back offer to turn triers into buyers (one haircare brand pulled a 48% redemption this way)
• Time it with seasonal moments (hydration in summer, immunity in winter — you get the idea)

If free is a sprint, discounts are your slow-burn marathon. Lower cost per unit, steadier pace.

The playbook:

• 50% Off = We saw ~2,280 activations in 72 days on average
• BOGO = We saw ~2,980 activations in 79 days on average

Why they work: Shoppers put skin in the game. Brands avoid footing the full bill. Win-win.

When to use them:

• You’ve got budget limits but still want volume
• Your product already has some brand heat and can command co-pay
• Evergreen SKUs that need a slow, steady push

How to maximize results:

• Stack value (add a freebie, sweepstakes, or bundle)
• Drive bigger baskets (pair with complementary SKUs)
• Create urgency with limited-time messaging

BOGO deserves its own spotlight. Why? Perceived value is off the charts. Works best for multi-flavor, multi-variety, or high-consumption items (snacks, drinks, etc.).

Why they work: Shoppers see more value than a straight discount, especially when they can mix and match flavors or varieties. Plus, retail partners love them for driving bigger basket sizes.

When to use them:

• Products with multiple flavors or varieties shoppers actually want to try
• High-consumption items where buying two makes real sense
• Retail promos where store partners need basket size bumps

How to maximize results:

• Cross-promote within your family of products (buy the new SKU, get the hero free)
• Highlight flavor variety in your creatives to push trials across your range
• Set up secondary placement in-store so shoppers can snag both units easily

Run two offers at once for paired products (chips + dip, pasta + sauce). Shoppers redeem more, baskets get bigger, and your category gets a lift. One brand pulled 3,800 redemptions in a single transaction by doing this.

Why they work: Shoppers see the combo as higher value, and they can grab both products in one trip. You’re not just moving one SKU — you’re building a complete consumption moment.

When to use them:

• You’ve got products that naturally pair together
• You want bigger baskets without blowing up your budget
• Retailer partners need category growth, not just single-product wins

How to maximize results:

• Run both campaigns at the same time (timing is everything)
• Make the pairing obvious in your creative — show them together
• Target shoppers already in your distribution footprint

Not every brand needs nationwide reach. If you’re regional or niche, use offers to:

• Support key retail accounts
• Test new markets
• Reach hyper-specific audiences

Dial in your approach based on:

• Distribution footprint: Smaller store count? Target shoppers in your radius for higher efficiency
• Specialized audience: Narrow use case? Precision targeting means you reach people who’ll actually buy
• Premium positioning: Higher price point? Lead with value and quality messaging to attract your ideal customer
• Right sizing expectations = smart strategy. A focused campaign that hits your core audience hard will outperform spray-and-pray volume every time.