The Complete Guide to Online-to-Offline (O2O) Marketing for CPG Brands

This e-book features 50 pages of best practices and tips from 17 CPG experts. Plus, consumer insights sourced from Social Nature’s community of 1,000,000 shoppers.

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See what’s inside

Download and learn how to:

Convert online discovery into offline purchase at retail

Build direct relationships with consumers across the path to purchase for sustainable growth

Leverage O2O marketing for scaling your business across natural and conventional sales channels

Effectively derisk new product launches with the right data

Tap into the top searched online channels for new consumer acquisition


Adam Brown

President & Founder

Daniel Scharff


Erin Fasano

Managing Editor

Moran Khoubian

Director of Global Partner Marketing

Bob Burke


Taylor Salazar

Retail Marketing Manager

Tate Glasgow

VP of Marketing

Jake Kneller

Co-Founder & CEO

Ainsley Moir

Founder & Food Brand Strategist

Luke Abbott


Elizabeth Earle

Vice President

Nate Douglas


Brian Polencheck

VP Sales

Brandon Mahin

VP of Sales

Sammy Granstrom

Sales Ops Manager

Kenny & Philip


Jessica Malach

VP of Marketing & Insights


Need help implementing the O2O cycle?

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.