“The campaign drove a notable spike in unit velocity and supported key accounts.... This uplift helped strengthen our relationship with the retailer and will aid in future buyer meetings by providing concrete data, including consumer feedback and purchase intent metrics. The campaign also contributed to incremental sales, bringing new shoppers into the category and increasing product visibility in-store.”
McKiernan Flaherty
“The campaign's results provided strong proof of concept for retailer conversations. It also allowed us to gather rich consumer insights, including feedback on flavor, product attributes, and barriers to repeat purchases, which are vital for refining our product positioning.”
McKiernan Flaherty
“What stands out with Social Nature is the combination of targeted trial and actionable insights. The ability to engage consumers who are already predisposed to our product category and values, while also gathering comprehensive feedback on everything from taste to pricing perceptions, sets Social Nature apart. Additionally, the opt-in data and consumer reviews provide ongoing value beyond the initial campaign, enabling us to build long-term engagement with new customers.”
McKiernan Flaherty
"Yes, we are able to leverage the data in review sales decks with the retailers that we're seeing at Whole Foods, Walmart, Target, etc. But we’re also able to leverage it in other sales decks and stories as well. So it's just really useful data to storytell and it’s incredibly useful, compelling data for retail expansion."
Emily Jenkins
"We saw, not just from the repeat data, but also from the sustained lift, that the campaign impact wasn't just a one-time velocity jump, we were building a core consumer group within that retailer. Which is exactly what you need to grow your business with that retailer."
Aaron Gatti
“Social Nature was a helpful tool as we looked to expand into new regions. As a primarily retail brand, it is so valuable to see demographics, shopping habits, and honest feedback on quality, packaging, and pricing. This compiled with guaranteed sales and email opt-ins added a lot of value to our marketing efforts. The data collected was particularly helpful for the next iteration of our packaging design."
Oscar Mendoza
"Across the 3 Social Nature campaigns we ran this past year, we saw stellar, above benchmark performances and were successfully able to capture nearly 9,000 reviews across both our Pete & Gerry’s and Nellie’s Free Range brands. In addition, the consumer insights collected and shared via the user-friendly dashboard and post-campaign recap calls have helped us gain a greater understanding of our target audience and their perceptions of our brand and the broader egg category. I’d wholeheartedly recommend Social Nature to any brand seeking to support and drive trial for new product or retail launches, with the significant added benefit of collecting actionable consumer data to share in both external retailer and internal brand & product development conversations."
Libby Schwab
“We worked with Social Nature to track the reception of our additional kimchi product line launch into a top natural grocery chain. This campaign was completely run by Social Nature, making it easy for our small team to manage. SN helped us put together pre- and post-purchase surveys, which provided us with powerful consumer insights about our products. We also learned more about our new-to-brand customers as well as the preference of this category's natural grocery shopper.
Social Nature was uniquely efficient because of their robust community of shoppers, which ensured that we would hit all of our campaign redemptions goals. After the SN team summarized the findings and presented it to us, we’ve been able to include this data in sales decks and marketing materials.
A big thank you to Ashlie, Lauren, and Reem for all of their help with this campaign!”
Lauryn Chun
"Social Nature’s ability to predictably drive trial and reviews of our new
products is of extreme value to us. Being able to syndicate these reviews
to our key retailer websites in live time, helps with social validation as well
as our relationships with these retailers!"
Jason Headley
"Social Nature has been a transformative tool for AKUA. It allowed us to connect with consumers, understand their preferences, and gather demographic insights useful for every department of our company. We used this valuable data to improve sales presentations, implement targeted marketing campaigns, and even spark innovation for future product iterations. I highly recommend this platform for understanding and enhancing the consumer experience. We will absolutely be working with them again."
Kalli Gillmer
"The results from the Social Nature campaign exceeded my expectations. The data is great and the purchase intent was higher than expected. The number of reviews captured will also be amazing to repurpose on our website and the email opt-ins will be useful to re-engage with consumers. All the data and insights gathered will be helpful in negotiating with some of the retailers we are trying to expand into."
Andriy Ahapov
"We loved partnering with Social Nature for their Try It Out Tuesday social giveaway. Working with their team was super simple – we packed up the giveaway box, shipped it to their office and their team took it from there, creating a fun and engaging video to post on social. As a collaboration post, the giveaway had over twice the engagement of our next best giveaway."
Roberta Greenspan
"Social nature is a wonderful alternative to costly in-store demos, and allows our brand to reach highly engaged consumers that are far more likely to come back and purchase. This has been a wonderful velocity driver and trial vehicle for our frozen products. On the back end, the insights dashboard allows us to pull pre and post campaign data to see how the perception of our product shifted after trial, as well as share valuable shopper insights with our customers.
The day to day project team is also very helpful and very responsive, so you have help every step of the way.
Thank you Social Nature!"
Lucia Caamano
"Social Nature gave us the opportunity to learn more about prospective and existing consumers of our products. We learned about where they shop, what resonates most with them about our brand, and key demographic information. We were able to leverage these insights for sales presentations, demo positioning, marketing campaigns, and more. I definitely recommend using this platform to better understand your consumer and improve upon their experience. This was also a good way to seed out innovation and potential product iterations that consumers would be excited about seeing from us in the future!"
Caroline Ponsi
“For a product like ours which is more difficult to sample since it is refrigerated in store, Social Nature creates trial with the customer segment we are targeting within the Natural/Wellness channel. Understanding the consumer helps our company fine tune our strategy to market and communication with consumers. Their system keeps getting better with the addition of the new Insights dashboard that allows to slice the data and use it in presentations to new retailers and investors. Social Nature is part of our company’s launch strategy with every new retailer. Thank you, Social Nature!”
Donya Litowitz
"The platform provides an excellent combination of velocity generation as well as ratings and reviews so I want to partner on future product launches, of which we'll have some coming!"
Angelo Fields
"We really like the new Social Nature Insights Dashboard and you can tell it was well thought out. It is both easy to navigate and appears very user-friendly. We especially appreciate the demographic data that is provided in the Member Profile Data section which shares the household data, purchasing behavior, and store preferences. The additional filter capability will also be helpful for us to slice and dice the data according to the insights we are trying to pull and share with retail buyers."
Hasan Siber
“Social Nature was an important part of launching our brand, CHKN Not Chicken. First, they allowed us to target shoppers of our anchor retailer, Sprouts, which focused our investment where we needed it most. Second, they ensured we sampled our product with shoppers that were excited about plant-based options. We also received a ton of data about our category, about our brand, product attributes, and consumer behavior. The program would have been worth the investment for the data alone. The team at Social Nature was professional, proactive, and guided us every step of the way. This was our first Social Nature program but it will not be our last.”
Brian Pope
Social Nature continues to help us support our product launches with real, valuable consumer feedback. For example, we just launched a new format of Seaweed Snack packaging (finally, no plastic tray!), and the Social Nature community spoke and confirmed that our Trayless Seaweed Snacks offer the same amount of seaweed and equal seaweed-snacking experience with less “annoying extra plastic”* waste. We’ve affirmed that seaweed-snackers don’t like having the plastic tray inside and that it is not necessary. This is a win-win for consumers (less waste) and retailers (more efficiency in transit and on shelf).
We love Social Nature for building direct customer interactions that provide reviews & feedback for R&D and affirmation of concepts and drive trial for new and existing products.
Matt Ryan
“Launching a new brand in the midst of COVID has proven to be tough; we knew that we needed to get the product out into the hands of our core consumers in a big yet strategic way, and Social Nature was exactly the platform that we needed! The Social Nature members have proven to be right on target with our demographic – health conscious, educated, insightful. We utilized their pre trial insights to help narrow our brand story, and will continue to use their post trial insights to build the strategic future in terms of innovation, target retailers and attributes to really highlight. The entire program from the start to the very end has been buttoned up, organized, and well communicated, and we are so excited to have these members continue to trial and enjoy our product!”
Jayme Brown
“As an emerging brand in the instant quinoa category, Social Nature’s direct-to-consumer campaign helped me gain valuable consumer insights and actionable feedback. Keen One Quinoa puts a lot of emphasis on customer satisfaction, and understanding more about what our customers liked and didn’t like will clarify our future marketing and community-building efforts.
The biggest highlight was the ease of use and organization of the platform to simplify the process. SN had a great template and custom question laid out prior to the onboarding call that was easy to edit and streamline to get the best results from customer surveys. This allowed for us to gain insights on what customers thought about our products prior to sampling and post sampling.
SN allowed us to pinpoint the attributes customers enjoy most about our products. It also showed us which retailers they would be interested in purchasing which is also very helpful.”
Christopher Algea
“Being able to see the sampling campaign data and filter it in real-time is awesome. It’s really easy to read and we’re definitely using the data to pitch to retailers.
What we’re capturing here is user feedback and store-level data to keep a pulse on our brand. Unlike other data which can be hard to dig through, this data populates in real-time and is easy to understand what’s happening with our brand across retailers.”
Chris Senter
“When I decided to work with Social Nature, I hoped to drive trial and continue increasing velocities at an important account for us. What I didn’t realize was that I would also gain important insights about our customer base and how they think about our product and our category. Our learnings have ended up impacting everything from our packaging design to our pitch deck. As the cherry on top, the Social Nature team members are true professionals: super smart, responsive, and kind. I would recommend Social Nature to any CPG brand.”
Emily Groden
“The insights from Social Nature give us great confidence strategically to move forward as we think about our portfolio priorities. Overall, we had a good experience with the campaign and the solid metrics received.“
Heather Scott
“The results from our first campaign have been so helpful in learning detailed product feedback, challenges consumers are facing in retailers and what types of consumers are most interested in our product and brand. I look forward to using the results to better understand our ideal customer, promote brand authority through testimonials and nurture the new customers who enjoyed our product!”
Rachel Dolecheck
“The unique value of Social Nature is how it crosses marketing boundaries. Aside from helping us support our key retailers, the cross-platform deliverables also provided us market research, product reviews, and social content. It’s not easy to collect this type of rich, retail-specific consumer feedback when a product is bought off a store shelf. Social Nature’s customer success team has been amazing at helping us build and optimize the program and are super-responsive throughout the process.”
Francine Sternthal
“Social Nature has become a really important platform in the natural products world helping many brands launch & scale.
I love the combination of in-store trial and online reviews. The in-store trial helps me support my retailers, increases awareness for new products, and supports repeat purchases.
Social Nature’s insights capabilities also help me quickly validate product-market fit and identify practical ways to optimize my products, drive more innovation and brand growth. I launch about 10 new products per year – with Social Nature I have a 90% success rate (compared to 70% failure rate as is common to most CPG). If you’re a high growth brand with lots of innovation decisions and new distribution ahead of you – Social Nature is who you want to partner with.”
Robert Mock
“It’s always been a pleasure working with the Social Nature team over the last three years. We love that true and complete shopper journeys are created with our campaigns, from finding the product in store, moving it off shelf, trial, and reviewing. The insights we receive are so valuable to sales, marketing, and innovation. The Social Nature team is client-centered and flexible, a true joy to work with.“
Lindsey Duncan
"Social Nature’s ability to predictably drive trial and reviews of our new
products is of extreme value to us. Being able to syndicate these reviews
to our key retailer websites in live time, helps with social validation as well
as our relationships with these retailers!"
Jason Headley
"The Social Nature Insights dashboard is brilliant! It has a great user interface and displays data in a format that is easy to understand. Being able to segment consumers through the dashboard offers a level of analysis that is extremely valuable to us. For a brand like ours, the social nature program and the consumer feedback captured allows us to help support and validate marketing and product development decisions."
Julia Khodabandeh
"We tested demand for a variety of new products during our campaign with Social Nature and learned that consumers wanted us to launch a new Rotini Veggie Pasta. We used this insight to help us get this new product launched and listed in retailers. We can't wait to tell consumers that we heard them, and the product will soon be available in stores near them!"
Kate Nees
“We love using Social Nature for concept testing our innovations; their community is highly engaged which translates into valuable consumer insights. We use several providers for insights & innovation, but have been most impressed by the quality of responses, level of service, and quick results that Social Nature’s digital focus group provides.”
Gio Scalzo
“Loma Linda is a 100-year-old, plant-based protein brand. They are using Social Nature as an alternative to in-store demos and love that they hyper-target their ideal consumer and collect product reviews with our digital-first solution while increasing velocity at their keybrick & mortar accounts. “This is the most effective marketing campaign we’ve ever run.”
Tara Rhein
“The customer success team at Social Nature is second to none. They make setup, management, and analysis of our campaign easy to execute and understand. Our campaign served its purpose of increasing awareness of our brand among natural-focused consumers in the targeted locations where we’re available at retail. The survey responses we received were also very valuable in helping us to better refine our brand messaging and assortment.”
Caitlin Pellas
“I appreciate how you turn free sampling into a data collection opportunity, I will be presenting these product insights to my R&D team, marketing team for positioning, and sales team for buyer conversations. We look forward to featuring different products every month to sample to our ideal target consumer and get more data.”
Austin Allan
"We really enjoyed our experience working with Social Nature. Using the consumer feedback, we were able to compile qualitative data to adjust the pricing of our products across the board. In addition, we captured valuable insights regarding the baking process of our products which we enabled us to make manufacturing improvements. Beyond the great insights, Social Nature was an amazing tactic to introduce new consumers to our brand upon launch of a brand new product line, to support our key retailers and, most importantly to drive trial and immediate velocity in stores."
Eric Hurwitz
The insights Social Nature helped us capture is extremely valuable to a brand like ours. From a marketing perspective, they allow us to understand our positioning and ideal target market better. The fact that all of the data comes from qualified customers who live around our key retail accounts makes the data even more actionable. Access to all of the data through the insights dashboard, along with the ability to filter by shopper store data and competitor brands is extremely valuable for our sales teams to build a narrative to pitch to retail buyers and grow within our category. From start to finish, we are extremely pleased with the service provided.
Rachel Brookhart Carmichael
“Working with Social Nature is one of the best decisions I’ve made for my retail growth. We’ve been able to drive trial that would not have been possible otherwise, and have gained long-term repeat customers in the process. On top of that, I’m able to see what customers value most about our products and have been able to adjust our marketing accordingly. The new Insights Dashboard is game changing as I can cut real customer data in whichever way would be most valuable/effective for a particular retailer.”
Nikki Seaman
"Social Nature has been a strategic marketing partner with us throughout the last year. Being able to create sustained velocity at key retailers, incite product trial and capture consumer data is invaluable. Their shopper insights dashboard is an incredible resource that we use to inform our sales, marketing and innovation teams. Being able to filter and segment the data in real time allows for an in-depth, actionable analysis"
Hayley Brown
“Working with the Social Nature was a dream! We were not only able to have extremely actionable results, but their team developed the results in such a visual way that we were able to make changes immediately. Listening to your brand’s grocery customers first-hand is usually incredibly difficult, but Social Nature has created a way to let a brand ask the much needed questions before and after purchase. We highly recommend using Social Nature to not only increase in-store purchases, but also to gain insightful feedback from your in-store customers.”
M’Kenzie Steel
“Our goal with Social Nature was to increase brand awareness and introduce our products to a new consumer base and drive trial. Not only did this platform introduce our brand and products to new customers, the reviews and quality of data provided back to our team is invaluable. We gained quality customer reviews that we were able to push through to our retail websites, incredible insights from our campaign, plus sampling to customers with high re-purchase intent. We look forward to working with Social Nature again!”
Caitlyn McAniff
“We found the insights from Social Nature’s drive-to-store campaigns to be insightful and provocative. The data deepens our knowledge concerning our ideal consumers, and validates the importance and commitment to quality behind the Comvita brand. On the retail side, we now have rich data for our buyer meetings – brand awareness, future purchase intent, and the stores where their consumers shop.“
Erin Kelley
“Our Social Nature campaign gave us insights into what the consumer actually thinks of our product and which attributes matter the most. The product ratings were the highest we’ve ever seen and this reinforced that targeting the right consumer with the right messaging creates high purchase intent.”
Christina Appleton
"We really enjoy working with Social Nature as the program is so easy and effective. The reviews and data that we collect through the campaign are really helpful for us to gain new listings and use them in retailer conversations. We recommend other brands utilize Social Nature as well. We like the setup of the platform and the overall member experience since it is very targeted based on which campaigns members can actually get into. Although in-store demos can be the less expensive alternative, working with Social Nature ensures we are reaching our ideal consumer and you get the whole package."
Lexi Haskins
“We found the feedback really helpful and would love to launch more campaigns together in the future. For an emerging brand, it’s a big investment but the insights are valuable and actionable.
Goni Light
"We definitely think it was a successful program. Highly degree of communication from the whole Social Nature team which is great, and always felt like they were ahead of where our minds were in terms of keeping things on track. The tools on the dashboard are very useful and we are very happy with the results."
Rob Garwitz
"We were really happy with the data we collected with Social Nature. We were able to understand what real people were saying about our product quickly, and were able to share that in our reviews with our retailers. We saw our velocity at Meijer double during the time period of our campaign, which we attribute in part to Social Nature. We are excited to continue working with them to grow the GOOD GOOD brand in 2023!"
Lauren Larsen
“Having access to the large Social Nature community was a great way to reach a new audience, expand our presence with a retail partner, and receive customer feedback. The sampling program helped us capture the buyers attention and better understand how the consumer connected with the product. The pre and post questionnaire was a great tool to gain shopping insights and helped with our current expansion.”
Aprille Brooker
“Social Nature is a win-win-win — a win for brands, a win for consumers, and a win for retailers. If you’re a high-growth brand focused on growing your velocity and sell-thru at retailers you need Social Nature. I’ve stopped doing traditional demos and am shifting my budget to Social Nature’s digital product sampling for better targeting and results.“
Alison Cayne
“I just wanted to double down on this review to say we get a lot of solicitations for places to spend our marketing dollars. We are careful about the places where we spend that precious cash and more often than I enjoy admitting, we regret the decision. Without a doubt, the best money we have spent on marketing to date has been with Social Nature. Thank you for giving us a real means by which to reach customers, learn about them, and satisfy our retailer partners. We look forward to partnering with you in the future.”
Sophia Maroon
“The unique value of Social Nature is how it crosses marketing boundaries. Aside from helping us support our key retailers, the cross-platform deliverables also provided us market research, product reviews, and social content. It’s not easy to collect this type of rich, retail-specific consumer feedback when a product is bought off a store shelf. Social Nature’s customer success team has been amazing at helping us build and optimize the program and are super-responsive throughout the process.”
Francine Sternthal
“We were so impressed with the results from our first campaign with Social Nature. After recently launching in Sprouts Farmers Market, we experienced a noticeable sales lift across the entire Fix & Fogg range. We will definitely be using Social Nature again in our expansion into other supermarkets across the USA. The supermarket-specific insights and consumer feedback have helped us gain better insights into who our ideal shopper is.“
Sarah Sherriff
"Social Nature’s ability to predictably drive trial and reviews of our new
products is of extreme value to us. Being able to syndicate these reviews
to our key retailer websites in live time, helps with social validation as well
as our relationships with these retailers!"
Jason Headley
“Social Nature is the best investment our business has ever made, period. The data and customer service we’ve received throughout the process is absolutely priceless and cannot be obtained anywhere else. We look forward to working with Social Nature for years to come.”
Tate Glasgow
“Even if physical demos are available, the level of sophistication that Social Nature provides in terms of targeting and communication with customers is virtually impossible for a small brand like ours outside this platform.
Some of our best endorsements on our website are from the Social Nature product reviews, which has been extremely helpful in giving new customers a picture of what the product tastes like and how it could fit into their everyday life.
We have not found a program with a better ROI for learning directly from our customers. We have gained a much deeper understanding of who our customer is, what they care about, and how to best communicate our value proposition.”
Jake Kneller
“Product demos have been a pain point for emerging brands for a long time. They are a necessary evil that is expensive, inefficient and unmeasurable. Social Nature solves many of these pain points by creating a demoing process that is much more targeted to potentially super loyal consumers of your brand. You also gain valuable insights from surveys and reviews. The old playbook was having people demo in-store. The new playbook is digital product sampling.“
Tyler Mayoras
“Social Nature has helped Alpha Foods increase unit velocity by 20% post campaign by driving trial with consumers new to the brand. What we value most about our relationship with Social Nature, in addition to the results we’ve generated, is the invaluable joint-business planning and strategic partnership we have with their team.”
Arinn Ryan
“Working with Social Nature has been a game changer. Although we were hesitant in this investment at first, it has rewarded us with not only driving product trial but it has also been key in helping us build out our data story for talking with buyers and stakeholders ”
Autumn Kendrick
“The ability to use social nature to get our cans into the hands of the right customer is unparalleled. The reach and scale of being able to target and drive trial across the country provides tremendous value to a brand like ours. The engagement levels and the key data points the insights provides allows for a deep understanding of consumer feedback that will help our brand grow. Driving trial in this turnkey manner with a super engaged community of discovery shoppers makes this solution invaluable to us.”
Allison Wilson
"The Social Nature community is wellness-focused & has an eye for quality products that is aligned with our target audience. We like that we are able to get our products into the hands of high quality consumers by driving them to trial the product in their normal shopping paths, at their preferred retailers, so that they know where to find us the next time they go shopping!"
Nia Kaye
“We are a small brand and have had a tough time getting any data due to lack of funds! When we interacted with Social Nature reps - we were impressed not only by the breadth and depth of data we could get about our “potential” customer segment but also how flexible the team was in helping us navigate through the best solution with the fund limitations we had.
The investment is totally worth it. We got affirmation about the USPs of our brand and the best part - we could extract data in varied ways to support our future pitches to new customers and provide reassuring data to current customers.We would highly recommend them for any brand!”
Nishita Shah
"The entire Social Nature team was a joy to work with. They were available, knowledgeable, and understanding of our specific needs. They were proficient, helping us foresee potential execution obstacles, thus leading us through an almost seamless campaign. The Insights Dashboard and analysis by Social Nature helped support one of our hypotheses with statistically significant data. We then used this data in a review with our category manager, and ultimately convinced a major trade partner of the need for improved store placement, increasing our velocity."
Elliott Cohen
“One thing that digital product sampling does well and captures the buyer’s attention is this: telling them that you’ll send 1000 of their customers to their store to buy your product. This is incremental dollars in the retailer’s pocket. Buyers feel confident knowing that you have a proactive plan to drive trial and the products won’t just sit on the shelf.”
Paul Vogue
“It’s been a pleasure working with the Social Nature team. Their attention to detail and speed of answering all our questions and executing on our additional data requests is definitely noted. The reporting and analysis of the data shows us how deep the insights can get and how beneficial it is across all our internal teams. We are excited to share these insights back with our team”
Halina Lukoskie
“We think Social Nature has done an amazing job of helping us reach new consumers and get them to try Tiesta Tea. We are seeing a lot of value for our brand and we want to continue working together because the Social Nature community fits our community.”
Alex Sosnov
“Our goal in working with Social Nature was to execute a targeted sampling program while increasing velocity at one of our largest retailers — and they absolutely delivered. Not only were we able to find and target our ideal consumers, but we were also able to glean some incredible insights into their shopping behaviour and how Viveau fit into their shopping basket. On top of that, the final report provided our sales team with key metrics to take back to our retail partner. Social Nature really acted as an extension of our team and we can’t wait to work with them again in the future.“
Taylor Stokal
“I manage OLIPOP’s Trade Marketing initiatives and am always looking to build and engage with creative initiatives. I appreciate the layers of value built into Social Nature: driving trial in stores, producing retailer-specific consumer insights data, supporting brand awareness, and generating authentic product reviews to syndicate to e-commerce channels. Plus the Social Nature team is great to work with!“
Leah Dockstader
"We have loved our experience working with Social Nature, especially given the various services offered tailored to our specific brand needs. The surveys conducted provided valuable insights, giving us a deeper understanding of our target audience. Through retailer-specific campaigns, we witnessed tangible impacts in stores, notably boosting our brand awareness and acquiring new customers in key markets. As we plan for 2024, we eagerly anticipate extending our partnership with Social Nature"
Nina Rockstedt
“We love that we can geo-target consumers and drive them into our key accounts like Whole Foods and Sprouts to try our new products. We also love seeing the real time feedback about our products online. Social Nature is an amazing integrated marketing solution.”
Martin Floreani
“For an emerging brand, I found the consumer insights and reviews to be valuable in providing data to back up our marketing decisions. Hearing direct feedback from our ideal audience will help pH Balance Skincare move consumers from conventional brands to better-for-you brands like ours, which focus on natural ingredients and truly ph balanced skincare.”
Aniko Peterson
“Partnering with Social Nature has helped us to increase our brand awareness in Canada. The best thing about Social Nature is that we have been able to get our products into thousands of our target consumers’ hands for the first time. We are consistently impressed with the quality of reviews, insights, and product feedback that the community shares.“
Melinda Salvoza
“I’m really happy with the campaigns we ran with Social Nature - I got exactly the insights I was looking for. We got real feedback on our products that we are able to take to retailers to help get the products listed. We saw really positive reviews of people’s experience using Wholistic products and I was happy to see that our products were rated higher than the supplements category average. I’m excited to re-engage with the consumers who opted into our email list to encourage them to buy our products again.”
Shendel Ruiz
"We were so excited by the Social Nature Insights Dashboard. We couldn't wait to get access to it to play around with the different data filters like where consumers shop, or what competitor brands they buy. This data is really useful in helping us understand how consumers use our products, which in turn helps influence how we position and market them to new shoppers."
Kelcy Spaete
Social Nature has been a really valuable tool for Natural Calm to get new people trying our products and turn them into customers. We know that for our products, trial is so important because consumers need to feel the benefits in order to believe it. In our last campaign, we loved seeing that 83% of people who tried our product were interested in buying it, and 81% felt calmer afterwards. We plan to continue working with Social Nature to support the launches of our new products in 2022.
Chad Shears
“Social Nature has been a very pleasant and insightful group to work with. The ability to connect with qualified leads and get honest and supportive feedback has been quite useful for our meetings with investors and retailers.”
David Sheu
“We’ve had a great experience with Social Nature supporting our new product launch at Whole Foods Market. This is real data that we can take back to our team to continue to improve on Neuro’s products. I’m very happy with the results and insights – the follow through and experience has been valuable for an emerging brand and new functional category like our mints.“
Ryan Chen
“It’s a great platform for getting your product in front of the people who use them. And with the insights collected and analyzed from your campaign, you might learn a new thing or two too.”
Norman Goh
“Sampling is an important part of attracting new consumers and it was made very difficult during the pandemic. The team at Social Nature helped us overcome this issue and were super easy to work with. We were able to customize all aspects of the campaign to ensure our brand was well presented. The insights we gained from the survey and the customer reviews were invaluable. I look forward to working with Social Nature again!“
Jeff Ing
“Reviews, to me, are the new currency. I have been thrilled with the measured new customer acquisition, where consumers raise their hand, show interest, and ultimately come back to Social Nature to write their review. When it comes to marketing solutions, it requires ingenuity, if it is already being done, you are too late! Social Nature’s community aligns so well with our target audience allowing us to provide brand education and trial which are critical to illustrating our products’ unique differentiators in the vitamin space.“
Tonya Skurzynski
“We had a wonderful experience working with Social Nature to help launch a new supplement product, leveraging their unique programs to assist with initial product design as well as drive a successful launch in market. We tested product benefits with their audience upfront to understand preferences and optimal product features, and then used their sampling program at launch to get feedback and product reviews on the final product, while spreading awareness among a passionate group of consumers. The combination of these activities allowed us to develop and launch a successful product! Social Nature’s consumer base is a great fit for our plant-based brand – we loved the added benefit of their shared social posts and warm recommendations.“
Farrell Rodd
“Social Nature is a true business partner. They cared about our customers and our campaign as if it was their own and really went the extra mile to help ensure its success. From account management to customer service we felt supported the entire time. As a first time brand partnering with Social Nature we have seen a full recovery of the cost of our investment, received over 150 customer reviews of our new product, and as a subscription business, over 25% of customers purchased at least a second time. We are quite please with these results and highly recommend Social Nature as a potential trial partner.“
Phil Desrochers
“Directly due to the reviews we’ve received from the Social Nature campaigns, many of our products now have the most reviews in their categories – beating out our competitors at major retailers like Target.
We’ve been able to use this data in key meetings to show how we know our products will be successful, both in-store and online.
What I appreciate about Social Nature’s over 70% response rate is that we’re getting a better sense of honest feedback from the larger set of in-between consumers who don’t normally leave reviews elsewhere.”
Emily Hazlett
“Social Nature is an efficient, well-run product sampling and consumer insights program for our CPG clients. Our client has reported an astounding 80% redemption rate on the free trial coupons that Social Nature distributed to their members – this demonstrates that Social Nature has the right consumer for our brands. We will absolutely be recommending our client renew their annual subscription, as a best in class sampling program for impact at retail.”
“The consumer insights we’ve gained through Social Nature’s product sampling programs have helped us in 3 key ways: 1) we’ve adjusted our digital ad targeting and creative based on who expressed interest in our products and why they wanted to try them, 2) we updated the design of our product packaging to highlight top ranked product attributes, 3) it helped us understand more about the profile of each our shoppers at each of our key retailers. With such a huge quantity of members across our focus retailers and markets, we couldn’t pay for better research anywhere else.”
Catherine Porter
“We’ve decided to spend a large percentage of our marketing budget on future campaigns with Social Nature as they can bridge digital with brick and mortar. We’d be crazy not to tap into this ‘social review’ power.
We can talk to retailers all day about what the ‘natural’ consumers tell us about our products, but Social Nature gives us that proof and validation, with visualized data to back it up. The proactive pre-trial data and reactive post-trial data social nature provides gives crucial insight into a consumer’s journey with the EarthKind brand during this process. This is what our buyers want to see to make their category decision. We also love the consistent stream of new reviews from engaged shoppers available at our fingertips.”
Kari Warberg Block
“I had a fantastic experience working with Social Nature on our Astroglide sampling campaign. I loved the ease of execution in getting the samples into the hands of new consumers, and seeing all of the awesome results and insights come from the reviews.“
Maribel Hernandez
“Social Nature has built a digital-first platform, backed by some amazing CPG investors, that helps brands drive very targeted user acquisition/trial, generate online reviews, and seed tons of social engagement.
In many ways it’s a more cost-effective & retail-first version of what Amazon does with their Vine program to build a groundswell of traction to help launch products.
Annalea & Social Nature have become a really important platform in the natural products world helping many brands launch & scale. We’ve been impressed by how engaged their community is, their level of service, and the quick results they drive for growing brands like ours.“
