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Team

OUR TEAM

We’re dreaming of a world where natural products are the norm, not the exception.

Our Story

Annalea Krebs is the founder of Social Nature. With almost a decade of digital marketing experience, Annalea is both an innovator and thought leader in next generation marketing. Annalea believes in promoting good stuff not junk, that people trust friends not ads, and that everyday consumers have influence.

Annalea has been featured in publications such as Adweek, Media Post, TechCrunch and Food Navigator. She was also selected by Entrepreneur Magazine as one of the top ‘25 Inspiring Entrepreneurs Under 40 Who Are Creating the Next Big Thing’, as well as by Conscious Company Magazine as one of ‘19 Social Entrepreneurs to Watch.’ Annalea has previously spoken at NatchCom, Natural Products Expo West, CHFA and NBJ Summit.

Our Values

We’re committed to promoting only the good stuff not junk! We look to work with better-for-you brands that care for you and our planet.

Our Awesome Team

Annalea Krebs

Founder and CEO

When I’m not working to make green mainstream, I can be found hiking, rock climbing, and cold water dipping throughout the Pacific Northwest.

Rei Colina

VP of Engineering

When I’m not scaling Social Nature through technology, you can find me running, hiking, skiing, playing baseball, traveling the world, and creating long-lasting memories with my family.

Marco Ciffo

Director of Product Management

When I’m not discovering and delivering new platform features at Social Nature, you can find me shredding the slopes on the mountain, breaking a sweat at the gym or planning my next trip around the world.

Reem Ayyash

VP Client Success & Operations

When I’m not strategizing Social Nature campaigns, you can find me strutting the aisles of Whole Foods, dreaming of my next travel destination, or playing with Maggie #mydogisthecutest.

Pauline Stock

VP, Finance

When I’m not overseeing Social Nature’s finances, you can find me tending to my garden, going for long walks with my Leonberger dog, and cooking pasta dinners for my family.

Naomi Manesh

Chief of Staff

When I’m not operationalizing the people and business strategy at Social Nature, you can find me outside with my family, exploring natural food and wine, or travelling the world in search of sunshine.

Ashlie Winson-Jones

Head of Business Development & Founding Member

When I’m not chit chatting with brands, you can find me solving the world’s problems over a glass of wine, hiking the North Shore mountains, or spending time with family.

Carlos Estevez

Software Engineer

When I’m not coding amazing features at Social Nature, you can find me exploring new places around the city, planning my next trip adventure or having fun with my family.

Chaitanya Pasnoor

Software Engineer

When I’m not coding new features at Social Nature, you can find me on the road exploring Vancouver, hanging out with my friends or watching Netflix

Ramon Gonzalez

Senior Software Engineer

When I’m not coding new features at Social Nature, you can find me on the road exploring the nearby towns and nature with my family.

Sergio Agudelo

Software Engineer

When I’m not coding or building Social Nature apps, you can find me hiking, doing exercise, playing video games or watching anime.

John Valencia

Software Engineer

When I’m not immersed in lines of code at Social Nature, you can find me on the road on my motorcycle, exploring new places and discovering restaurants and coffee shops with my girlfriend.

Rumeet Sodhi

Senior Product Manager

When I’m not optimizing user engagement and retention for Social Nature platform, you can find me exploring the beautiful parks in Vancouver, cooking new recipes in my kitchen, watching Netflix or planning my next family travel adventure!

Kristine Hur

Product Designer

When I’m not designing and optimizing user experiences at Social Nature, you can find me baking, caring for my plants, or spending time with friends and family.

Sarah Hurley

Senior Manager, Insights & Client Success

When I’m not discovering actionable insights for clients, you can find me exploring Vancouver’s parks and mountains, trying out a new brewery or eating tacos.

Tiffany Rennick

Marketing Campaign Manager

When I’m not engaging with the Social Nature community, you can find me running/walking on the Vancouver seawall, playing Dungeons & Dragons, or enjoying food with friends.

Zoë Goode

Community Marketing Manager

When I’m not supporting and connecting with the Social Nature community, you can find me hiking alongside my Mini-Aussie, practicing my mediocre photography skills or whipping up a new healthy treat.

Brenda Vermeeren

Senior Business Development Specialist

When I’m not connecting brands and building relationships at Social Nature, you can find me exploring walking trails with my dog or searching for the ideal vintage piece with my kids.

Leslie Ledford

Partnerships Director

When I’m not helping better for you brands win at retail at Social Nature, you can find me cooking up a new recipe, training for my next half marathon or spending time with family.

Yangchen Lachungpa

Partnerships Director

When I am not building solid client partnerships at SN, you can find me hosting friends, hiking with my family, or just obsessing over my puppy, Papito!

Alejandra Guerra

Partnerships Director

When I’m not helping brands win at retail at Social Nature, you can find me making clean candles, in downward dog, or spending time with my family.

Rushad Mistry

Client Success Manager

When I’m not fostering relationships and providing actionable insights at Social Nature, you can find me hitting running forehand winners at the Kits beach tennis courts, or making my way to a lake with some friends for a day in the water!

Gustavo Freitas

Client Success Specialist

When I’m not thriving at Social Nature, you can find me gaming the night away, working out at the gym, or teaching step classes all over Vancouver.

Jason Wong

Revenue Operations Specialist

When I’m not optimizing our sales and revenue processes at Social Nature, you can find me experimenting in the kitchen, or reading up on all things personal and corporate finance.

Karaniya Yoganathan

Demand Generation Manager

When I’m not attracting and engaging with brands at Social Nature, you can find me cheering on the Leafs, watching a stand-up special, or spending time with my family.

Cait Beatty

Content Marketing Manager

When I’m not developing creative content strategies at Social Nature, you can find me enjoying the cottage life with my family and friends, watching a good movie, or indulging in a mouthwatering pasta dish.

Melanie Ng

Campaign Operations Associate

When I’m not coordinating campaign launches at Social Nature, you can find me spending time with my mini dachshund and loved ones, at the gym, or hitting up the new food spots I find on TikTok.

Katherine Gealogo

Community Operations Coordinator

When I’m not engaging with the Social Nature community, you can find me cooking up a storm in the kitchen, reading a book, or spending time with family & friends.

This Could be You!

We’re Hiring

We’re on a mission to inspire people to #trynatural, join us!  View career opportunities.