Digital Product Sampling
Digital product sampling campaigns offer three different ways to drive trial with consumers: in-store, direct to home, or by setting up an account through your e-commerce.
Consumer Insights
Each digital sampling campaign captures real-time data into Social Nature Insights dashboard. Filter data to compare your product against competitors, across retailers, and more.
Ratings & Reviews
Amplify your Social Nature reviews across retailers and your own website through Social Nature’s API integrations with the top review platforms.
Digital product sampling helped us increase annual sales at Kroger by 50% compared to the prior year.
Chris Senter
Digital product sampling captures the buyer’s attention when you tell them you’ll send 1000s of their customers to their store to buy your product.
Paul Voge
Social Nature has helped us meet goals at key accounts with marketing initiatives that otherwise would be extremely difficult to execute on our own.
Taylor Salazar
Speak to a CPG growth strategist today. In our call, we will:
What is a digital sampling?
Digital sampling is an alternative to in-store demos with better targeting and feedback collection. Social Nature matches your product and audience targeting with shoppers on our platform. Members who are interested in your product will apply to try it. If a member qualifies, they receive a free product voucher to redeem in-store. In exchange, they provide you with their feedback, product rating and review, and email opt-in so you can retarget them on your own channels.
Products redeemed are rung through store registers and may qualify as a velocity turn.
Who is digital sampling for?
Digital sampling can be used by all CPG brands! There are different use cases depending on whether you’re at the Early Stage, High Growth, or Established Brand stage.
Do I need to be in a certain amount of stores for digital sampling to work?
Social Nature’s digital sampling is available for brands with distribution in brick-and-mortar accounts that accept manufacturer’s coupons. We map your distribution to our community of shoppers around your key accounts to determine the volume of sampling available. We typically look for brands with 300+ stores and up and can support key regions of Whole Foods Markets as well.
