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Our Community

Our Community

Meet the Social Nature community

The Social Nature community is made of 1 million people who use the platform to discover, try, and buy better-for-you products at their favorite retail stores.

They are changemakers who want to support mission driven brands that share their values of health, sustainability and making the world a better place.

A snapshot of the Social Nature community

👩🏻
Mostly Women

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North American

🙋🏻‍♀️
40% Millennials

👩‍👦
42% are moms

🐶 36% owns dogs
🐱37% owns cats

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Most shop for partners and families

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Has some college education

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63% of their basket is natural/organic products

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73% regularly shop for plant-based alternatives

1,000,000

Community members

2,513,403

Product reviews

15,655,817

Influenced to try natural

Want to experience Social Nature as a member?

  • 90% bought a new product in the last month.
  • They shop across 3.5 channels on average.
  • 54% regularly look for brands they’ve seen or tried on Social Nature.
  • 29% said brand mission and sustainability is a key driver of their brand loyalty.
  • Their top 5 goals are to eat healthier, increase energy, be happier, get better sleep, and lose weight.
  • 80% would join a brand ambassador program.
  • 75% recommend products and offers to their friends and family.
  • 91% will provide early product testing feedback. Involve them in your next innovation!

OUR COMMUNITY

Ready to put your products into the hands of your target audience?

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.