Our Community

Our Community

Meet the Social Nature community

The Social Nature community is made of 1 million people who use the platform to discover, try, and buy better-for-you products at their favorite retail stores.

They are changemakers who want to support mission driven brands that share their values of health, sustainability and making the world a better place.

A snapshot of the Social Nature community

👩🏻
Mostly Women

🇺🇸
North American

🙋🏻‍♀️
40% Millennials

👩‍👦
42% are moms

🐶 36% owns dogs
🐱37% owns cats

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Most shop for partners and families

📚
Has some college education

🛒
63% of their basket is natural/organic products

🌿
73% regularly shop for plant-based alternatives

1,000,000

Community members

1,233,052

Product reviews

10,657,244

Influenced to try natural

Want to experience Social Nature as a member?

  • 90% bought a new product in the last month.
  • They shop across 3.5 channels on average.
  • 54% regularly look for brands they’ve seen or tried on Social Nature.
  • 29% said brand mission and sustainability is a key driver of their brand loyalty.
  • Their top 5 goals are to eat healthier, increase energy, be happier, get better sleep, and lose weight.
  • 80% would join a brand ambassador program.
  • 75% recommend products and offers to their friends and family.
  • 91% will provide early product testing feedback. Involve them in your next innovation!

OUR COMMUNITY

Ready to put your products into the hands of your target audience?

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.

1,000,000

Community members

1,233,052

Product reviews

10,657,244

Influenced to try natural

1,000+

CPG brands served