One thing that digital product sampling does well and captures the buyer’s attention is this: telling them that you’ll send 1000 of their customers to their store to buy your product. This is incremental dollars in the retailer’s pocket. Buyers feel confident knowing that you have a proactive plan to drive trial and the products won’t just sit on the shelf.
I’ve stopped doing traditional demos and am shifting my budget to Social Nature’s digital product sampling for better targeting and results.