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Shopper Insights

SOCIAL NATURE INSIGHTS™

Test your products with retail shoppers

What do Whole Foods shoppers think about your product compared to Walmart shoppers? Now you’ll know through Social Nature Insights™.

Get real-time shopper insights at the retail level.

Retail and competitive insights all in one place

Uncover insights to win at retail 

Most retail data CPG brands have access to gives you insights on category or sales trends. But they don’t tell you the why behind people’s buying decisions.

With Social Nature Insights, you’ll get to acquire new shoppers and collect valuable insights across the path to purchase to boost performance.

  • Understand the shopper
  • Validate product positioning
  • Adjust messaging across audiences
  • Compare against the competition
  • Get data for retailer conversations
  • Spot and address risks with the retail shopping experience
  • Improve or reformulate existing products
  • Inform innovation strategy
  • Flag potential customer inquiries
Actionable insights for busy CPG professionals

One powerful dashboard for growing your brand

Social Nature Insights™ puts shopper data into your hands to help you solve problems across your CPG business.

ADVANCED FILTERS

Understand your customer segments and inform new innovations

  • Surface any retailer, regional, and competitive differences.
  • Identify top attributes driving demand and purchase intent for your products.
  • Get ideas for new products.

Strengthen your positioning through segmentation
Win at retailer conversations

DATA VISUALIZATIONS

Stand out with retail buyers

  • Get data to pitch new buyers and succeed in category reviews.
  • Easily export graphs for your presentations.
  • Add reviews and ratings to your retail pitch decks.

STORE LEVEL INSIGHTS

Know what’s happening at the store level

  • Understand the shopper experience.
  • Identify merchandising issues and if products were difficult to find.
  • Identify gaps in the market.

Know what’s happening at the store level
Get product ratings and reviews for your retailers

RATINGS & REVIEWS

Get verified product ratings and reviews

  • Filter reviews by region, rating or product variety to surface retail-specific insights.
  • Understand purchase intent and how you compare to competitors in your category.
  • Syndicate your Social Nature reviews to your website, across your e-commerce channels and on retailer websites. We are approved partners of Bazaarvoice, Yotpo and PowerReviews.

Expand your brand community

EMAIL OPT-INS

Expand your brand community

  • Build direct relationships and advocacy with shoppers who have tried and love your products through email opt-ins.
  • Know the retailer they redeemed your product for retargeting.
  • Easily export and keep track of new and existing shoppers.

Shopper Insights

Ready to tap into the minds of retail shoppers?

1,163,715+

Community members

3,055,176

Product reviews

16,413,001

Influenced to try natural

5,399,011

Products Sampled