This was a nice opportunity to get in front of an optimized target audience and tell them our story. We were able to do this through our custom page on the platform that included video, branded info, and more.
Impact at a glance
Wild Planet ran a digital product campaign targeting Kroger and Walmart shoppers between February – June 2021.
“Our Albacore tuna gets consistently high ratings and we wanted to make sure Skipjack could get the same stellar feedback from consumers.”
– Heather Scott, Senior VP, Marketing, Wild Planet Foods
“We found that our Skipjack tuna could perform at the level of Albacore and consumers loved it!”
– Heather Scott, Senior VP, Marketing, Wild Planet Foods
Getting in front of new, target consumers
Social Nature helped Wild Planet build awareness and demand for their Wild Skipjack Tuna SKU. 88% of the 18,588 consumers who expressed their interest in trying Wild Planet’s product represented a new audience to the brand. These consumers have never heard of or tried Wild Planet.
The digital product sampling targeting capabilities allowed Wild Planet to sample to shoppers who buy canned seafood and are interested in sustainability.
“We’ve worked with other sampling companies in the past, but this one actually provides the in-store traffic and turns we need.”
– Heather Scott, Senior VP, Marketing, Wild Planet Foods
The insights from Social Nature give us great confidence strategically to move forward as we think about our portfolio priorities. Overall, we had a good experience with the campaign and the solid metrics received.
Heather Scott