"Although in-store demos can be the less expensive alternative, working with Social Nature ensured we reached our ideal customer and allowed them to experience the product in its entirety, beyond a simple taste at the store. Knowing our returning customer rate is high, this was invaluable for us!"
Impact at a glance
Social Nature shopper insights
Wild Friends was able to gain new listings using the insights collected from the Social Nature campaign and is planning to use these in future buyer and broker conversations as well. The way the data is filtered has been beneficial for them. By splitting consumer answers by price, and flavor profile, they can get in-depth answers to what attracts each consumer to the Wild Friends product. These insights on their target consumers will continue to feed into their strategy to retain and find new Sprouts shoppers.
"We really enjoyed working with Social Nature as the program is so easy and effective. The reviews and data that we collected through the campaign have been really helpful for us to gain new listings and use them in retailer conversations.”