At Veggiecraft Farms, we want to make eating veggies easy for everyone. So, we started with the consumer - what better way to make sure you are serving the consumer well than by hearing their direct feedback?
Impact at a glance
Social Nature has helped us by getting consumers into stores to try our products, which provides us with valuable consumer insights and feedback.
Social Nature matched its consumers with Veggiecraft Farms’ targeting criteria, and 12,757 members applied to try Veggiecraft Farms. Qualified members received a free product voucher to redeem at Walmart. As a result, Veggiecraft Farms received over 4,000 product reviews with an average product rating of 4.3/5 stars. 32% of members who sampled the product opted-in to Veggiecraft Farms’ mailing list to receive direct communications and offers from the brand.
The biggest impact of working with Social Nature is getting consumer insights on our products – the good and the bad. This feedback helps us make improvements for consumers in the future.
Three months post-trial: 49% who tried Veggiecraft Farms repurchased
We conducted a three-month post-trial survey with people who sampled Veggiecraft Farms. It’s amazing to see that almost half of those who tried the product bought it again!
- 49% who tried Veggiecraft Farms bought it again
- 38% who tried Veggiecraft Farms repurchased at Walmart and 31% repurchased at a different grocery retailer
- On average, consumers buy Veggiecraft Farms 1.3x/month
Social Nature’s 67% post-trial response rate is one of the reasons it is such a valuable marketing program. Not only does it get people into stores, it entices them to try the product and provide feedback. The surveys are valuable tools, as we learn what else consumers may be interested in and if they went back to buy the product again.