Veggiecraft Farms captures 49% repeat buyers at Walmart

Impact at a glance


of consumers who tried Veggiecraft Farms bought it again


of consumers reached had never tried Veggiecraft Farms


consumers applied to try Veggiecraft Farms


star product rating


post-trial response rate




email opt-ins to Veggiecraft Farms e-newsletter

The Challenge

Veggiecraft Farms is an emerging brand in the highly competitive pasta category. It was looking for ways to increase brand awareness, drive trial and gain consumer insights at Walmart.

The Solution

When Veggiecraft Farms met with Social Nature, it was an instant match. Social Nature gives the brand access to 1,000,000 natural category shoppers. Through the digital sampling campaign, Veggiecraft Farms took Walmart shoppers through a full shopper journey with its brand.

Social Nature matched its consumers with Veggiecraft Farms’ targeting criteria, and 12,757 members applied to try Veggiecraft Farms. Qualified members received a free product voucher to redeem at Walmart. As a result, Veggiecraft Farms received over 4,000 product reviews with an average product rating of 4.3/5 stars. 32% of members who sampled the product opted-in to Veggiecraft Farms’ mailing list to receive direct communications and offers from the brand.

The Results

Driving positive impact at retail

Digital product sampling campaigns helped Veggiecraft Farms increase unit velocity and repeat purchases, and Social Nature Insights and data points supported product conversations with buyers.

  • 38% of consumers replaced a very popular pasta brand with Veggiecraft Farms – making the switch to natural!
  • 32% of consumers buy Veggiecraft Farms in addition to other brands they usually buy – making retailers very happy with the incremental purchases to the pasta category

Three months post-trial: 49% who tried Veggiecraft Farms repurchased

We conducted a three-month post-trial survey with people who sampled Veggiecraft Farms. It’s amazing to see that almost half of those who tried the product bought it again!

  • 49% who tried Veggiecraft Farms bought it again
  • 38% who tried Veggiecraft Farms repurchased at Walmart and 31% repurchased at a different grocery retailer
  • On average, consumers buy Veggiecraft Farms 1.3x/month

Social Nature is a valuable marketing program

About Veggiecraft Farms

Veggiecraft Farms makes pasta alternatives that are gluten-free, veggie-forward, and packed with more protein and fewer carbs compared to traditional pastas.

Veggiecraft Farms pasta is great for homes with a gluten allergy, people looking to reduce their gluten intake, and anyone simply searching for ways to get more protein and veggies into their meals.

Ready to drive retail foot
traffic and trial?

Speak with a CPG Growth Strategist to discuss strategies.