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CATEGORY: FROZEN

Sweet Nothings' new product launch at Sprouts

Sweet Nothings logo

COMPANY SIZE

Emerging

CATEGORY

Frozen

USE CASE

New product launch

RETAILERS

SAYSO retailer

IMPACT AT A GLANCE

5,000

community members engaged on offer with 2,917 total redemptions in-store

73%

of consumers intend to purchase the product again

58%

redemption rate on initial offer

2,106

reviews created for syndication with an average 4.3/5 rating

Tasty, wholesome, and convenient

Founder and busy Mom, Beth Porter, faced the common challenge of wanting to feed her family healthy snacks they’d enjoy while avoiding the prep work and cleanup. One day, as she opened the freezer door and the light flickered on to greet her, she had a lightbulb moment of her own: Spoonable Smoothies.

And with that, Sweet Nothings was born. Designed for everyone, not just for kids, Sweet Nothings products are perfectly blended with organic ingredients and are conveniently packaged for a grab-and-go breakfast, post-workout snack, afternoon pick-me-up, or healthy indulgence.

Getting the right customers to try and buy

The Sweet Nothings team knows that once people try their products, they understand the appeal and want to buy them again. The challenge lies in getting the product into the hands of the right people. Moving units off the shelf is critical, especially with new product launches. According to VP of Sales, Meigan Rath, and Co-Founder, Jake Kneller, it’s this combined with Social Nature’s ability to distill consumer data that justifies the investment.

"Finally a way to get marketing and sales excited about the same program!"

Meigan Rath

VP of Sales, Sweet Nothings

Collecting the right data

Having worked with Social Nature since 2020, the partnership has only flourished. Jake and Meigan appreciate the ability to work closely with their Client Success Manager when setting up their campaigns. Together, they co-create pre- and post-trial surveys to ensure that the data collected meets Sweet Nothings’ short- and long-term business objectives.

The insights collected in the surveys also allow campaign participants to act as merchandisers. When launching their new Acai Bowls in the Frozen Breakfast section, a new category for Sweet Nothings, they were able to leverage these insights like product visibility to optimize their product placement strategy effectively.

Sweet Nothings acai bowl

Data-driven victories

The Sweet Nothings team is very data-focused. Through the Social Nature dashboard, the team could break down the data to see where else the 2,917 campaign participants shopped.

Being able to customize pre- and post-trial survey questions helped Meigan create the narrative needed in her retail strategy approach for Walmart, which would have been extremely expensive to get elsewhere.  As an emerging brand, this ability to validate their product amongst the Walmart shopper was invaluable, giving Sweet Nothings a chance to prove themselves to Walmart beyond quantitative sales data.

“The Social Nature community is open to exploring and trying and is, therefore, more likely to add new products to their baskets. They are not people who are just deal hunting like on some other platforms. These are people who actually want to buy the product again.”

Jake Kneller

Co-Founder, Sweet Nothings

Key takeaways

✔️ Targeted Shopper Engagement: Social Nature helped Sweet Nothings connect with the right shoppers, ensuring their product landed in the hands of those most likely to repurchase

✔️ Strategic Data Collection: The insights gathered from this campaign allowed Sweet Nothings to provide critical learnings on how to position their product against conventional alternatives, optimizing their strategy for both influencing current buyers and winning new retail accounts.

✔️ Driving Sales: With Social Nature’s support, Sweet Nothings not only moved units off the shelf at Sprouts but also proved their product’s attractiveness to potential new retailer Walmart, paving the way for future success.

Collect the right data to validate your product.

Speak with a CPG Growth Strategist to discuss strategies.

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