Social Nature supports positive impact at retail
The campaign supported one of Schär’s biggest retailers, Kroger, and drove growth and positive sentiment across social channels.
Both sales and velocity growth were evident for the products promoted during the Social Nature campaign, and 59% of consumers who tried Schär said they bought it again.
Consumer insights used to gain retailer distribution
The consumer insights and feedback that resulted from the Social Nature campaign were used to support pitching new listings with new retailers. The insights showed buyers that Schär was able to support retailers once on the shelf and attract repeat purchasers to Kroger. Ultimately, leading to distribution in more stores and increasing the total distribution points.
So good, Schär came back for more!
This campaign was the 4th retailer launch Schär collaborated with Social Nature on. Previously, Schär leveraged Social Nature to support several other key retail accounts including Sprouts, Albertsons, and Walmart.
Long-term campaign results
3 months after the campaign, 59% of consumers who tried Schär products during the trial came back and repurchased. 82% who tried Schär repurchased at Kroger and 18% repurchased at a different grocery retailer. On average, consumers now buy Schär products 1.2x/month.
Another key advantage of having a lot of ratings and reviews is improved keyword search on certain retailers websites. High product ratings can increase your visibility on retailers’ search algorithms.