Discover how Schär acquired new shoppers and drove 59% repeat purchase at Kroger

Impact at a glance


of consumers who tried Schär bought it again


of consumers reached had never tried Schär before


consumers engaged with the Schär campaign


star product rating


post-trial response rate


reviews collected


of consumers reached had never heard of Schär before

The Challenge

Schär used Social Nature to support the launch of their gluten-free crackers, bread, and bagels at Kroger. Their goal was to increase velocity, acquire new customers for recent SKU additions, generate online reviews, and collect opted-in email addresses for their loyalty program.

The Solution

Social Nature was able to offer sampling and lead generation, both of which were crucial to  Schär’s shopper marketing strategy. Schär knew that because of the premium price point of their products, sampling is a key way to attract new consumers and gain email addresses for their loyalty program.

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The Results

Social Nature supports positive impact at retail

The campaign supported one of Schär’s biggest retailers, Kroger, and drove growth and positive sentiment across social channels.

Both sales and velocity growth were evident for the products promoted during the Social Nature campaign, and 59% of consumers who tried  Schär said they bought it again.


Consumer insights used to gain retailer distribution

The consumer insights and feedback that resulted from the Social Nature campaign were used to support pitching new listings with new retailers. The insights showed buyers that Schär was able to support retailers once on the shelf and attract repeat purchasers to Kroger. Ultimately, leading to distribution in more stores and increasing the total distribution points.


So good, Schär came back for more!

This campaign was the 4th retailer launch Schär collaborated with Social Nature on. Previously, Schär leveraged Social Nature to support several other key retail accounts including Sprouts, Albertsons, and Walmart.


Long-term campaign results

3 months after the campaign, 59% of consumers who tried Schär products during the trial came back and repurchased. 82% who tried Schär repurchased at Kroger and 18% repurchased at a different grocery retailer. On average, consumers now buy Schär products 1.2x/month.

Another key advantage of having a lot of ratings and reviews is improved keyword search on certain retailers websites. High product ratings can increase your visibility on retailers’ search algorithms.

Social Nature, a team you can trust

About Schär

For over 100 years, the Schär mission has been to improve the lives of people with special nutritional needs. Schär is committed to providing great-tasting gluten-free food to the celiac, gluten-sensitive, and IBS communities—offering a safe, flavorful, and high-quality line of gluten-free products. The full portfolio of products spans from bread, cookies, candy, and crackers to frozen items, including puff pastry dough and croissants!

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