MALK is a premium plant-based milk brand that prides itself on having “nothing to hide” and being ingredient-obsessed. Launched in 2015, the brand is deeply committed to using organic ingredients and maintaining a shorter list of ingredients compared to other milk alternative products on shelves.

MALK guarantees 100% transparency with its ingredients and processes—now and forever. As their website proudly states, “To us, ingredients are everything. We don’t just pay attention to our ingredients. We obsess over them.”

MALK has consistently faced the challenge of getting their products into the hands of their ideal consumers, whom they have dubbed the affluent wellness seekers – categorized as people who care deeply about what they put into their bodies and are willing to spend more on healthier, cleaner products.

This is what first brought them to Social Nature in 2022. Traditional sampling methods were costly and often connected the brand with consumers who were unlikely to become loyal customers. They knew they needed a more targeted approach.

By leveraging Social Nature’s community of over +1M individuals eager to try natural and organic products, MALK was better positioned to reach their ideal consumers.

So when it came time to launch their new Cashew MALK at Whole Foods Market, they wanted a tried-and-true solution to hit their goals of acquiring new customers and gaining valuable insights into how these consumers felt about their product.