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CATEGORY: Food

Discover how Joolies achieved 60% repeat purchase rate with new better-for-you shoppers

Impact at a glance

60%

of consumers who tried Joolies bought it again

91%

of consumers reached had never tried Joolies

11,213

consumers applied to try Joolies

4.6/5

star product rating

75%

post-trial response rate

7,500+

reviews

35%

email opt-ins to Joolies e-newsletter

The Challenge

Joolies brings delicious, organic Medjool dates from farm to consumer, and it’s a delicious, healthy on-the-go option for snackers everywhere. They were looking for new ways to create customer acquisition, generate brand awareness in key regions, and increase velocity of the Joolies brand. 

The Solution

As Social Nature represents like-minded, health-conscious individuals, Joolies wanted to connect with our community of better-for-you shoppers. 

Through multiple digital sampling campaigns, Social Nature supported brand awareness and sales growth at retail stores, such as Pavillion, Vons, Albertsons, Acme, Safeway, Shoprite, Meijer, and Whole Foods.

The Results

Acquiring new target consumers

Social Nature presented a valuable customer acquisition opportunity for the brand, and successfully connected Joolies’ target consumers with their product. In fact, 93% of consumers who tried the product said they would buy Joolies pitted dates again.

 

Brand awareness

After customer acquisition, Joolies was able to generate brand awareness in key regions, and increase velocity of the Joolies brand.

 

The benefit of 7,500+ product reviews

To date, Joolies has received over 7,500 product reviews with an average star rating of 4.6/5, extending their omnichannel reach.

The volume of reviews signals trust with both retailers and consumers. New and existing retail buyers feel confident with listing Joolie’s products. The reviews have improved their SEO rankings on major search engines. The product ratings are visible on search, providing further social proof for potential consumers to click into Joolie’s products.

Another key advantage of having a lot of ratings and reviews is improved keyword search on certain retailers websites. High product ratings can increase your visibility on retailers’ search algorithms.

“The biggest impact throughout our experience with Social Nature has been the creation of effective and loyal brand awareness among like-minded consumers.”

 

Taylor Falati

Senior Brand Manager, Joolies

Valuable shopper insights

Upon launching their latest product addition, Joolies gained valuable insight into which Medjool date chocolate pairing consumers were most likely to be interested in. This led them to make an informed decision on which flavor combinations to choose for their next product launch.

“The most valuable component of Social Nature has been the unique consumer insights.”

Taylor Falati

Senior Brand Manager, Joolies

Social Nature conducted a three months post-trial survey of the original people who sampled the product.  46% who tried the Joolies product sampled repurchased it, and 86% of shoppers who tried Joolies repurchased at Meijer. On average, consumers now buy the product sampled 0.9x/month.

Social Nature is an all-in-one shopper marketing platform

“Our goal was to create new customer acquisition, generate brand awareness in key regions, and increase velocity of the Joolies brand. As Social Nature represents like-minded, health conscious individuals, we wanted to be a part of such a mutually inclusive community. “

“The biggest impact throughout our experience with Social Nature has been the creation of effective and loyal brand awareness among like-minded consumers.”

Taylor Falati

Senior Brand Manager, Joolies

About Joolies

Joolies organic Medjool dates are a healthy on-the-go snack option, grown on a family farm in the heart of Coachella Valley, California. The farm uses sustainable practices to support the environment and minimize both plastic use and waste. Their California farm is single-origin, vertically integrated, and operates as a zero-waste facility.

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