Functional fruit shake brand, Gnubees, was looking to increase velocity at key retailers, including HEB. The challenge though is that the product wasn’t  sold at all retail addresses within the banner, so Gnubees loved Social Nature’s unique ability to hyper-target by store address. 

Gnubees partnered with Social Nature on a digital product sampling campaign, activating 2,500 ideal target consumers, 98% of whom had not heard of Gnubees prior. Throughout the campaign, over 1,000 authentic reviews were generated and 32% of campaign participants opted-in to receive emails from Gnubees. In a post-trial survey, 82% of those who sampled Gnubees indicated they liked the products and/or now consider it to be their favorite beverage brand.