Rob: So we’re still a relatively new brand. This is only our 4th year, so we sort of got thrown into retail relatively quick. That’s not a bad thing, but it is definitely a learning curve and there are a lot of ups and downs and things that you learn. A lot of mistakes you make. So, besides brand awareness, which is obviously great for a new brand that’s on the shelves, we really still didn’t know who our customer was when we started with your team a couple of years ago. So by leveraging the platform with all the pre- and post-purchase surveys and questions, we’ve really got a good handle on our demographic. We thought we knew who it was, but without data behind it, it’s just a hypothesis, you know. The programs have helped us really dial in our marketing and our messaging and just confirmed who our customer was.

Rob: All the above. Definitely helped with some new product launches and velocity, and we were with Social Nature from day one when we launched at Walmart. Especially with these retailers now, they’re looking for more digital presence. They’re really pushing their online sales. The review syndication that we do through Bazaarvoice has really helped just build our presence online. I feel like a lot of customers look at reviews before they shop, especially when they’re in store, so that just adds another layer of trust to the equation.

Rob: Just the reviews. It was like, alright, we’re actually making a product that not only I believe in and that my family and I enjoy, but that other people are getting benefits from. So I really enjoyed that. And it helps us, like I said, just know our customer, understand what their pain points are. Obviously, with every good review, there’s also some that are a little negative, whether it be something as simple as like sugar content or flavor profile or things along those lines, packaging. So every little detail we take from our customers and hopefully, make improvements off of it.

Rob: I definitely would, especially in the health and wellness space. I don’t really know the dynamics of other clean product businesses, whether it’d be like clean supplies or things like that. But I think health and wellness are better-for-you products. It’s all about consumer trust. Nice to know you have a great brand, a great product, and obviously when it comes down to it, it comes down to taste and efficacy. So, like I said, the more products you get in people’s hands, the more brand ambassadors and advocates you have and hopefully repeat customers.