“We are so excited to use the Social Nature’s insights, it’s a wealth of information and so easy to understand with the different filtering capabilities.."
Impact at a glance
Social Nature helps grow CPG brands
Social Nature had access to the right set of consumers with the mindset of exploring new products, as opposed to only being there for freebies. You can build the profile of your ideal consumer and Social Nature will connect your product with them. 65% of consumers who sampled Free2b products had never heard of the brand before, this increase in brand awareness is invaluable for a small CPG brand with a limited budget.
Happy retailer and improved relationships
Sprouts needed to reorder products faster than forecast due to the high coupon redemption, and impact at market. Free2b can immediately see for themselves that they have reached the right consumers using Social Nature.
Ongoing traction post-sampling campaign at the retailer
Free2b experienced a new type of sampling with Social Nature. Instead of shipping the products to consumers, they could offer new consumers a typical shopping experience at a retailer they are familiar with, and then take the product home to sample. This method of sampling led to ongoing traction at the retailer’s post-sampling campaign for Free2b.
“I found Social Nature the easiest vendor and team to work with. The amount to do for a small marketing team like ours felt like a lot, but you held our hands, making it so easy, and clear. The whole team is phenomenal to work with.”
Monique Heineman
