"We saw, not just from the repeat data, but also from the sustained lift, that the campaign impact wasn't just a one-time velocity jump, we were building a core consumer group within that retailer. Which is exactly what you need to grow your business with that retailer."
“We knew it was imperative that BRAMI gained valuable insights to help with retailer decks and so they could understand consumers' experiences with their new product. We spent a lot of time with the brand brainstorming the right shopper survey questions to give them compelling insights that would blow away retailers when they presented the data post-campaign.”
The strategy aimed to connect BRAMI’s innovative natural product with health-conscious shoppers, leveraging Social Nature’s engaged community. A customized survey was developed to gather actionable insights on consumer preferences and behaviors, with a focus on repeat purchase intentions and product recommendations. The campaign’s structure allowed BRAMI to measure the effectiveness of their product in key retailers while building a data-driven narrative to use in retailer presentations.
An impressive 91% of shoppers said they’d buy the newly launched BRAMI pasta again, significantly outperforming the 77% category average. Perhaps most exciting for BRAMI was that 92% of the campaign participants had never tried their brand’s products before—proving the campaign not only helped them reach a new shopper base but also gave them an opportunity to drive new customer acquisition and long-term growth with continued sales.
BRAMI saw a clear velocity jump during the campaign, but the real win came with the sustained growth that followed. As Aaron Gatti, BRAMI’s co-founder, put it, “We saw, not just from the repeat data, but also from the sustained lift, that the campaign impact wasn’t just a one-time velocity jump, we were building a core consumer group within that retailer. Which is exactly what you need to grow your business with that retailer.”
What really stood out for BRAMI was Social Nature’s ability to target quality customers who didn’t just want to try the product—they were also eager to learn more about its unique attributes. The data collected during the campaign wasn’t just a great way to measure its success; it became a powerful tool for retail conversations. BRAMI leveraged these insights in meetings with Whole Foods, Walmart, Target, and more, using the data to tell a compelling story of consumer demand and product success. As Emily Jenkins, BRAMI’s VP of Marketing, said, “We’re able to leverage this data in sales decks, not only with the retailers we’re targeting now but in future growth opportunities as well. It’s incredibly useful, compelling data for retail expansion.”
"Yes, we are able to leverage the data in review sales decks with the retailers that we're seeing at Whole Foods, Walmart, Target, etc. But we’re also able to leverage it in other sales decks and stories as well. So it's just really useful data to storytell and it’s incredibly useful, compelling data for retail expansion."
