For 2021 campaigns that targeted Kroger shoppers, this resulted in a 50% increase in total brand sales compared to the previous year. For product-specific support, Bakery On Main’s grain-free granola sales at Kroger increased by 168% in 2021 compared to the prior year.
Impact at a glance
Social Nature impact across all product sampling campaigns
When we add together the impact of all the digital product sampling campaigns that Bakery On Main has run, we can see the compounding benefits.
The benefit of 23,500+ product reviews
To date, Bakery On Main has received over 23,500 product reviews with an average star rating of 4.5/5. This amount of reviews has extended their omnichannel reach.
The volume of reviews signals trust with both retailers and consumers. New and existing retail buyers feel confident with listing Bakery On Main’s products. The consistent and fresh flow of reviews from always-on sampling campaigns has improved their SEO rankings on major search engines. The product ratings are visible on search, providing further social proof for potential consumers to click into Bakery On Main’s products.
Another key advantage of having a lot of ratings and reviews is improved keyword search on certain retailers websites. High product ratings can increase your visibility on retailers’ search algorithms.
Acquiring new target consumers
Social Nature offers a huge new consumer acquisition opportunity for Bakery On Main. 77% of consumers who sampled had never tried Bakery On Main before, allowing them to acquire new target consumers who are more likely to convert to repeat customers. In fact, 87% of consumers who tried the product said they would buy Bakery On Main again.
Getting competitive insights from consumers
The breakfast aisle can feel like a crowded place with household organic and conventional names. Through digital product sampling, Bakery On Main received competitive insights from consumers.
In post-trial surveys, 82% of consumers reported that Bakery On Main was a bit better or much better than competitor brands. This baseline helped Bakery On Main understand how they’re perceived against more well-known competitors.
This is a fantastic baseline to understand how our brand stacks up against more well-known competition in the marketplace as 82% who tried the products reported it tasted better than what they were originally more familiar with.
I am very impressed with the data that Social Nature is able to generate from its audience in pre- and post-trial surveys. We are gaining a lot of insightful information about our ideal customer as well as how those who may have never heard of us feel about our product in real-time. We are finding that once Social Nature community members try our product, they usually love it and the data shows above 87% of those who tried have intent to purchase again!