Increased Trial
Over the course of the campaign, Whole Foods shoppers applied to try Ardor’s products, 80% of whom had not heard of the brand. 73% of consumers who tried Ardor’s energy drinks indicated they would purchase Ardor’s products again. Over half of consumers who sampled Ardor’s beverages indicated a preference over their current brand.
Enhanced Relationship with Whole Foods
Ardor found the in-store insights resulting from the campaign helped present Whole Foods with favorable data. They were able to present their buyers with data showing increased traffic and velocity during and after the sampling campaign compared to before. In addition, product feedback and reviews from ideal consumers helped inform decisions on which SKUs to stock going forward.
Reviews, reviews and more reviews
The campaign generated over 7,000 reviews (a 72% review rate) with an average rating of 4.2 out of 5. This data helped inform future product launch decisions and helped Ardor’s marketing team gain a better understanding of what attributes matter most to their most valuable customers and prospects.