“I’m really happy with the campaigns we ran with Social Nature - I got exactly the insights I was looking for. We got real feedback on our products that we are able to take to retailers to help get the products listed. We saw really positive reviews of people’s experience using Wholistic products and I was happy to see that our products were rated higher than the supplements category average. I’m excited to re-engage with the consumers who opted into our email list to encourage them to buy our products again.”
Impact at a glance
Each sampling program comes with a pre- and post-trial survey. Questions can be customized based on the brand’s retail and marketing goals. AOR had a goal to turn around declining products. They asked questions that sought to understand the key product attributes and features consumers valued.
AOR on turning around its vegan omega 3 product.
Redeeming a shelf potato can be less expensive, lower risk, and carries a higher potential profit reward. Some of your biggest potentials for high-profit margins are already sitting on the shelf. We are thrilled we were able to remediate these products.