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Challenge

Andalou wanted to drive new customer acquisition at key retail accounts, and in partnering with Social Nature, the results were staggering:

  • 418% value sales lift at Whole Foods YOY in September 2023
  • 1,750% value sales lift at Sprouts YOY in September 2023
Andalou Naturals

Solution

In July of 2023, Andalou partnered with Social Nature on a product sampling campaign of their Deep Hydration Multi-Correcting Cream. Of Social Nature’s 1M community of better-for-you shoppers, 5,000 members that had an interest in skin care and lived within 5 miles of a Sprouts or Whole Foods were chosen. The campaign ran from July 25-October 1, 2023 (68 days), and the results were beyond anyone’s expectations.

Results

The campaign was successful on multiple dimensions:

  • Sales lift YOY in September increased 1720% at Sprouts and 418% at Whole Foods.
  • 81% of consumers who tried the product indicated their intent to repurchase, and these reviews were syndicated to support the brand’s D2C sales.
  • In a post-trail survey, 56% of those surveyed said their next beauty purchase would be an Andalou product, taking market share from several category leaders.
  • Campaign participants indicated they would like Andalou’s products to be available at Target - data that was used to persuade the retailer to stock their products.

The Final Words from Brand Manager, Heather Innocenti:

“Partnering with Social Nature was a game changer for us as we've never seen these kinds of sales lifts! It just goes to show you the value of connecting with thousands of our ideal customers. The insights that we were able to glean became the cornerstone of conversations with current and potential buyers. We have already doubled down on activations for 2024 and recommended Social Nature to other companies looking for a huge impact at retail.”
Heather Innocenti, Brand Manager

Heather Innocenti

Heather Innocenti, Brand Manager

Background

Andalou Naturals is a no-compromise producer of nature-derived hair and skin care products. Andalou’s entire product line is non-GMO, vegetarian and gluten free. The organization exists to empower its customers and employees, and in 2011 was the first beauty brand to achieve 100% non-GMO status on its entire product line. 

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