Social Nature has helped us meet goals at key accounts with marketing initiatives that otherwise would be extremely difficult to execute on our own. We’re really impressed with the community reach of Social Nature.
Impact at a glance
“The post-trial survey is really interesting to us. We found the results surprising and insightful and shared it with the wider team: Brand, R&D, and Sales.”
– Taylor Salazar, Retail Marketing Manager, Ancient Nutrition
Through the post-trial survey, the Ancient Nutrition team learned:
For members who bought again, 34% repurchased at Sprouts and 26% repurchased on Amazon. Sprouts has a strong whole body section in their stores and the 26% who repurchased on Amazon represents consumers’ omnichannel shopping behavior.
Supplements are a competitive category and the survey revealed that 44% of consumers who repurchased Ancient Nutrition buy it in addition to other brands. This helps show the retailer category incrementality.
Our key account managers for Vitamin Shoppe and Sprouts are particularly excited about these latest campaign launches. These campaigns will help us to meet goals and deliver on promises much quicker than expected. Social Nature is great for building trust in a retailer-vendor partnership!