Back to School | Social Nature


Move units off the shelf now

We have 440,000 parents shopping for natural products for their families

The #1 goal for our community is to introduce better-for-you products to their kids.

We’ll connect you with parents who want to try your natural products and incorporate them into their household routines.

Support new retail listings for Back to School

Create a winning shopper marketing strategy, so your family-friendly listings become school routines.

Support new product launches for Back to School

Back to School is prime time for product adoption. Introduce new products to our community of 440,000 of parents this fall. 

Increase velocity at key retailers for Back to School

Geo-target our community of 440,000 million family shoppers and acquire new shoppers at Whole Foods, Sprouts, Walmart, Kroger, Target and more.

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Support your product launches for Back to School

Speak to a CPG growth strategist today. In our call, we will:

Discuss your key account strategy and goals.

Explore consumer insights you want to surface.

Determine targeting amongst 1,000,000 natural shoppers.

Frequently asked questions

What is a digital sampling?

Digital sampling is an alternative to in-store demos with better targeting and feedback collection. Social Nature matches your product and audience targeting with shoppers on our platform. Members who are interested in your product will apply to try it. If a member qualifies, they receive a free product voucher to redeem in-store. In exchange, they provide you with their feedback, product rating and review, and email opt-in so you can retarget them on your own channels.

Products redeemed are rung through store registers and may qualify as a velocity turn.

Who is digital sampling for?

Digital sampling can be used by all CPG brands! There are different use cases depending on whether you’re at the Early Stage, High Growth, or Established Brand stage.

Do I need to be in a certain amount of stores for digital sampling to work?

Social Nature’s digital sampling is available for brands with distribution in brick-and-mortar accounts that accept manufacturer’s coupons. We map your distribution to our community of shoppers around your key accounts to determine the volume of sampling available. We typically look for brands with 300+ stores and up and can support key regions of Whole Foods Markets as well.

What is a digital demo?


Community members


Product reviews


Influenced to try natural


CPG brands served