Eduardo: When we leveraged Social Nature, we recently gained new distribution in a very important retailer. What Social Nature helped us with was to drive awareness to that newly gained distribution, help us improve velocities. It was amazing to see just velocities improve by maybe three to four times since the inception, since the distribution gain at this retailer in February all the way through June which is very amazing to see. And on top of that too, we gained valuable consumer and category insights that are helping right now support our strategy as we go into our next planning cycle. So yeah, definitely good results from a retailer standpoint.

Annalise: The insights are probably, well along with like the velocity and stuff that we gained from Social Nature, insights was probably just as valuable. Because we’re a new and smaller brand, we haven’t had the ability to test amongst a large audience of what they liked about the product, how did their product compare to the current coffee that they’re drinking, and then the purchase intent behind it. You know, it’s great that they’re trying out our product via this platform but would they want to purchase it again, so that we can try to build a plan both from a marketing and sales perspective of like “No, this is a product that people are really interested in” that we can show like different retailers and that sort of thing, to be like, “No, people want to purchase this product. They either like it just as much or even more than the current coffee that they’re drinking that’s in a similar sort of lane to Sello Rojo.” And so just having the ability to, it’s stuff that we thought was the case, but being able to put data behind when speaking to different retailers about the product is super beneficial.

Annalise: This one I think was really attractive to us because one, it’s really great for like a new product launch, which Cameron’s has. We have our historical set of products that do really well, but when more and more we’re pushing to get new innovation or different things like our Cold Brew Concentrate that our typical consumer base isn’t used to seeing. And so it’s a great way to just test it in the marketplace, get feedback as well as reviews. I know for Sello reviews was a huge thing for us to get directly back that we could utilize on our website, because obviously people know for CPG stuff, reviews are super important when it comes to purchase intent.

Annalise: For sure. I think it’s a lot easier to set up a campaign than it might seem. You guys make it pretty easy on us and lay out a pretty straightforward brief of like here’s the information we need. When it comes to like the questions, you have a lot of preset questions that if you’re trying to launch a new product, these are the type of insights that you typically want to gather from people. And then your actual dashboard – to follow along, everything is super easy to sort of use. I would say for sure, it’s a super beneficial tool to use for CPG brands, especially if you have any new innovations or products that you’re trying to launch, just to one, gather feedback on, but two, really get a story that you can tell different retailers that you’re trying to get distribution at of people who have directly used the product.