Allison: We had two big category launches, Bionaturae Pasta Sauce and Sourdough Pasta, hitting Whole Foods shelves at the same time and needed to find a way to drive consumers to the shelf and increase our sales velocities right out of the gate. Social Nature not only helped us reach the right consumers and drive in-store scans, but also enabled us to gain immediate pre- and post-trial consumer insights.

Allison: Social Nature was instrumental in executing two successful product launches at a key retailer. These campaigns were only available to Whole Foods shoppers, so the results and sales lift were evident immediately. We have also successfully used some of the data in buyer meetings, particularly regarding where consumers would prefer to buy our products in the future!

Allison: This campaign really helped bring to light what people loved about our products, especially when compared to their current brand! This valuable feedback helped fuel our messaging for other digital marketing tactics, like paid ads.

Allison: Social Nature not only helps drive trial and increase velocities, but also provides invaluable consumer insights about our products, including taste, packaging, overall experience, and future purchase intent. The dashboard and consumer insights are really a cut above many other shopper marketing platforms.

Allison: Social Nature really helps your brand get into shoppers’ baskets. We found that almost 95% of consumers were new to our brand, so without Social Nature’s help, we would not have been able to reach these consumers so efficiently and effectively.

Allison: The Social Nature team (shoutout to Leslie and Sarah!) is amazing! They are super responsive, proactively communicative, and always have your best interests at heart. They don’t try to oversell a program for the sake of selling. They take the time to truly understand your brand, your target consumer, and your goals, and then provide strategic recommendations on how to achieve them.

Allison: Absolutely! Social Nature is really a one-stop shop that helps not only to drive trial with the right shoppers in the right retailers, but also to gather real-time consumer insights that can help you make informed decisions about product development, marketing, and pricing in the future.