What if one free sample could turn a new shopper into a loyal customer for life? For CPG brands, this isn’t just wishful thinking—it’s a real possibility with the right strategy.
Social Nature campaigns go beyond simple product sampling—they help brands connect with the right high-intent shoppers: people who are eager to try better-for-you products and become loyal customers. By offering trials to the right audience, your brand can quickly build trust and drive purchases.
But your efforts to acquire new shoppers shouldn’t stop when the campaign ends. You need to re-engage those same shoppers by sending timely offers and reminders to stay top of mind, build stronger connections and drive high repurchase rates.
So how do you build brand loyalty? Social Nature’s retargeting campaigns are an effective tactic for your brand to maximize its marketing spend while building long-term loyalty – so you can turn new shoppers into customers for life.
Habits aren’t formed overnight, and brand loyalty isn’t built in a single interaction—it’s the result of consistent exposure and positive experiences.
While an initial product trial acts as the gateway to building trust—shoppers who have a positive trial experience are approx. 90% more likely to make a repeat purchase—it’s retargeting that increases brand recall and strengthens the shopper’s connection to your brand. And the more positive interactions a shopper has with your brand, the more likely they are to become loyal buyers.
Example: Imagine a shopper who tried your product a few weeks ago. They liked it, but they’re unsure if they’ll buy it again—or they may have even forgotten about it. Then, a timely discount or follow-up offer appears in their inbox. They’re surprised and delighted, and you’ve just given them a reason to come back for another purchase. This behavioral reinforcement is crucial for turning one-time triers into loyal customers.
And here’s the bonus: loyal customers spend 67% more than new shoppers. By consistently re-engaging trial customers with strategic retargeting campaigns, you’re not only increasing sales in the short term—you’re maximizing their lifetime value.
By staying top-of-mind and providing additional offers, Social Nature helps brands build trust, drive repeat purchases, and increase customer lifetime value.
We recommend a 3-touch process to help CPG brands turn trial shoppers into loyal customers:
- Drive discovery: Start by introducing your product to over 1 million high-intent shoppers through a free sample or trial offer. After a successful product trial campaign, baseline sales typically increase, indicating that shoppers who tried your product during the campaign are returning for more.
- Retarget with an enticing offer: Follow up with these engaged shoppers by sending them a discount or free offer to reinforce their positive trial experience. This step is crucial for building brand recall and trust.
- Build long-term loyalty: Consistent exposure and positive experiences are key to building purchasing habits. Reinforce this by retargeting them with a third offer, ensuring your product becomes a staple in their shopping carts.
One of the most significant benefits of retargeting with Social Nature is the cost efficiency. Unlike traditional performance-based platforms that charge you on a cost per redemption model or based on performance marketing, retargeting with Social Nature is an affordable way for your brand to build on your initial interactions and foster long-term loyalty.
Studies show that retargeting can increase conversion rates by up to 70%. By strategically re-engaging consumers who have already shown interest in your product, you can:
- Encourage Repeat Purchases: Targeted offers can nudge shoppers to restock their favorite items, leading to increased customer lifetime value and sustained growth.
- Cross-Sell and Upsell: Retargeting is ideal for promoting complementary products, like new flavors or similar SKUs. This approach not only enhances customer satisfaction but also drives higher average order values.
- Increase Brand Recall: CPG brands using retargeting have seen up to a 70% increase in brand recall, ensuring your product stays top-of-mind with your audience.
- Drive Word-of-Mouth Marketing: Customers acquired through positive product trials often become unofficial brand ambassadors, sharing their positive experiences with friends and family. This kind of organic promotion delivers immeasurable ROI, amplifying the impact of your campaigns.
This approach to driving long-term engagement results in a higher return on advertising spend (ROAS), delivering more revenue for every dollar spent on a campaign and scalable growth opportunities that create a consistent revenue stream.
Spending time nurturing a one-time shopper into a loyal customer is worth the investment—but you shouldn’t have to spend your entire budget doing it. By consistently engaging high-intent shoppers with our platform, you can foster lasting connections that drive long-term success and increase your ROAS.
With Social Nature, you’re not just running a promotion—you’re building lasting relationships. From the first trial to the third purchase and beyond, our platform helps you gain new customers for life through strategic retargeting.
