Many CPG brands focus too narrowly on social media as a direct sales tool, overlooking other impactful marketing strategies that can significantly enhance their retail results. If you’re looking to boost your in-store sales, consider these three proven tactics to convert online interest into in-store purchases.
Location-based marketing involves running targeted digital and social ads near specific retailers. These geo-fenced ads are perfect for launching new products or promoting temporary price reductions (TPR). However, it’s important to note that these ads can be costly. Despite the expense, they can effectively drive in-store traffic by reaching potential customers in a specific geographic area, making them aware of your brand and promotions right when they are nearby.
On-shelf marketing blends digital and in-store signage to create a cohesive marketing strategy. This can include QR codes, text-to-win campaigns, or reward programs with simple calls-to-action. This approach works best if you already have local brand awareness or if you want to mobilize your current list of shoppers. By engaging customers with interactive elements in-store, you can create a more immersive shopping experience that encourages purchases.
If you track your customers’ zip codes, you can launch an email campaign targeting consumers near specific retailers with a coupon for a free product. This method is particularly effective for driving repeat purchases among existing customers. By offering a free trial, you give customers a risk-free way to try your product, increasing the likelihood of future purchases.
While these methods have their benefits, they often come with limitations like high costs and a focus on existing customers. For a more cost-effective strategy that increases your reach with potential new buyers, consider Digital Demos. Digital Demos utilize free product trials to attract new customers and drive in-store traffic, offering a scalable and efficient way to expand your customer base.
Digital Demos are designed to engage new customers by providing them with a risk-free opportunity to try your product, thereby increasing the likelihood of converting them into loyal buyers. This approach not only helps in acquiring new customers but also in generating valuable feedback and reviews, which can further enhance your brand’s reputation and influence purchase decisions.
Incorporating a mix of marketing tactics can help you optimize your in-store presence and drive growth. By leveraging location-based marketing, on-shelf marketing, and geo-targeted free product trials, you can convert online interest into in-store purchases. Additionally, considering Digital Demos as a cost-effective strategy for attracting new customers can provide significant advantages in expanding your market reach.
Ready to learn more about how these tactics can help your brand grow? Let’s connect and discuss how we can assist your brand in achieving greater success.
