Non-UPF Verified: What It Is & Why Brands Should Care

WEBINAR

Non-UPF Verified: What It Is & Why Brands Should Care

The Non-GMO Project

Watching 'natural' and 'clean label' lose their meaning? The Non-GMO Project's new Non-UPF Verified certification gives brands a third-party way to prove what's really in (and not in) their products.

Watch the webinar to hear our expert panelists discuss:

  • Why 57% of shoppers now rank processing as their #1 purchasing driver — ahead of organic and non-GMO
  • How the Non-UPF Verified standard actually evaluates products (prohibited ingredients, the 70% minimally processed rule, and limits on refined sugars, gums, and texturizers)
  • Why "natural" and even organic products can still fail a non-UPF evaluation and the common reformulation traps
  • What the timeline and investment really look like to get verified, and why early movers are positioned to win shelf space at retailers like Whole Foods and Sprouts

Meet the Speakers

Ash

Ashlie Winson-Jones
Head of Business Development
Social Nature

Shannon Reigh, Client Experience Manager, Non-GMO Project

Shannon Reigh
Client Experience Manager
Non-GMO Project

Sam McKee, Business Development Specialist at the Non-GMO Project

Samuel McKee
Business Development Specialist
Non-GMO Project

SOCIAL NATURE

Connect with shoppers searching for cleaner alternatives.

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