Once you’ve nailed down the perfect offers to drive in-store traffic and boost sales, the next critical step is gathering and utilizing consumer feedback. Not only does this feedback provide invaluable insights, but it can also significantly amplify your business results.
And here’s a compelling fact: Based on our community survey, 91% of consumers are eager to share their ideas directly with brands.
So show them you’re listening.
Here are three inspiring examples of CPG brands that tapped into their consumers’ enthusiasm and created powerful post-purchase feedback loops, allowing them to engage more deeply with their core audience.
Killer Creamery wanted people to know how delicious their sugar-free ice cream is, so they made capturing reviews a top priority. By partnering with Social Nature, they strategically retargeted shoppers who had already purchased their product. Through our campaign, they set up an automated review collection email process, allowing purchasers enough time to experience the product before requesting feedback.
This approach helped Killer Creamery capture a steady stream of fresh, authentic reviews, building trust and driving sales across their business.
Take it a step further. You may also consider placing QR codes on your product packaging as an easy tactic to drive shoppers back to your online review platform.
By making the review process as simple as possible, you’ll increase the likelihood of gathering valuable feedback.
Social contests are a fun way to showcase how others are using your product, inspiring your customers to try something new. They’re also an effective way to meet marketing objectives like increasing social followers, email subscribers, brand awareness, and engagement rates. By incentivizing sharing, you create an interactive way for customers to promote your brand while engaging with both current and potential customers.
If you’re interested in running a social contest but need support, talk to our team about our Try It Out Tuesday offer, where we work with you on developing a Social Media Giveaway as a part of your campaign.
Here’s a pro tip: encourage consumers to share visual user-generated content (UGC) in your contest prompts—and then follow our next suggestion…
Once you have those glowing reviews, don’t let them go to waste. Syndicate your product reviews to retailers (we can help show you how!) to bolster both online and offline sales.
Take inspiration from Cool Beans, a brand that excels at repurposing reviews on social media. By showcasing real customer feedback on their social pages, they enhance their credibility and build social proof with their target audience.
Don’t be afraid to take it a step further. Highlighting UGC in creative ways—such as featuring shopper photos in weekly roundups or crafting seasonal content—can fill your content calendar with plenty of posts and significantly boost engagement. If shoppers submit video reviews or images with themselves in it, your brand can repurpose the content in targeted ads, saving you the cost of working with professionals. As a bonus, this content appears organic on the social media platforms where it’s used for advertising, so you’ll likely see engagement skyrocket!
Whatever you do, be sure to repurpose the content across your social media channels, email campaigns, and other marketing avenues for maximum benefit.
By implementing these strategies, you can create a dynamic feedback loop that captures valuable insights and maximizes your brand’s impact. Engage with your consumers, amplify their voices, and watch as their enthusiasm translates into greater success for your business.
Have more suggestions for ways to engage? Share them with us on LinkedIn.
