I love the combination of in-store trial and online reviews. The in-store trial helps me support my retailers, increases awareness for new products, and supports repeat purchases.
Impact at a glance
Ocean’s Halo effectively leveraged the Social Nature community of natural product shoppers to generate demand for their new product line: Deep Sea Waters.
The power of real-time feedback
Once a consumer tries the product, they are prompted to write a review and fill out a post-trial survey. These reviews are syndicated to the Social Nature platform in real-time, allowing Ocean’s Halo to hear from consumers immediately.
Robert Mock, Founder and CEO of Ocean’s Halo, reads every single review and acts on any trends in feedback, which he attributes to his successful product launches. “Anytime you can generate thousands of reviews in a short period of time you have to learn a lot. Good or bad,” he states.
Ocean’s Halo uses Social Nature’s insights and reviews to inform product decisions, such as changing ingredients, predicting what flavors will be most popular, and updating packaging with the most popular attributes.
Consumer insights on Deep Sea Waters
For Deep Sea Waters, consumers found the variety of flavors most appealing out of the eight product attributes. The electrolytes from the deep sea water came in a close third.
Watermelon Lime and Passion Guava were the two flavors that consumers were most interested in trying, as indicated by the pre-trial survey.
Ocean’s Halo used these insights in their retail sales decks and to inform what product attributes to highlight on their packaging.
Social Nature’s insights capabilities help me quickly validate product-market fit and identify practical ways to optimize my products, drive more innovation and brand growth.
Over 80% of consumers reported intent to repeat purchase after trying the product. Because consumers were geo-targeted to a store near them, Ocean’s Halo is now part of their grocery shopping routine!
Ocean’s Halo took this Deep Sea Waters sampling opportunity to include a booklet of BOGOs to introduce their new consumers to their entire family of products.
Social Nature also collected email opt-ins for Ocean’s Halo from consumers who tried and reviewed their products. About 44% of consumers who tried Ocean’s Halo’s products have chosen to subscribe to Ocean’s Halo newsletter to receive special offers, recipes, and new product launch information directly from the brand. This direct communication with the consumer allows Ocean’s Halo to stay top of mind year-round.
Social Nature has become a really important platform in the natural products world helping many brands launch and scale. We launch new products regularly – with Social Nature we have a 90% success rate (compared to 70% failure rate as is common to most CPG).